What does community management cost?

Monitoring of comments is part of every package, from Zichtbaar (€ 349 per month). With Groei (€ 599 per month) we reply to comments up to twice a week, with Impact (€ 899 per month) up to three times a week including DM triage. For daily cover there is Community Light (€ 149 per month) or Community Plus (€ 299 per month) as an add-on.

What does a social media agency do in terms of community management?

A social media agency answers comments and messages on your behalf, guards the tone of voice, escalates sensitive situations, follows up reviews and spots sales opportunities in direct messages.

Monitoring of comments in every package, structural replies to comments from Groei onwards, DM triage from Impact, review management, escalation for complaints or sensitive subjects, and a monthly overview of conversations and sentiment. Daily cover or full DM management is booked as an add-on.

Which businesses is this suitable for?

For businesses with regular client contact through social media, such as hospitality, online stores, healthcare providers and service businesses, where quick and consistent replies directly affect the client experience.

When can you expect results?

From the first week, comments and messages are handled within the agreed response time. The effect on client satisfaction and repeat contact usually becomes noticeable after a few weeks to months.

Which KPIs do you measure?

Average response time, the number of comments and messages handled, the sentiment of comments, and the number of sales opportunities spotted or complaints passed on.

Service

Community management: comments & DMs handled for you

Unanswered comments and messages cost you trust and sometimes a client. We monitor your community in every package and reply to comments structurally from Groei onwards, in your tone of voice, escalating to you where needed.

Request a free Social Media Scan See our packages

Communitymanager aan het werk met telefoon en laptop.

Sound familiar?

This is what we often hear

Comments and DMs stay unanswered for days while potential clients are waiting.
You do not always know how to answer negative comments or reviews professionally.
Sales opportunities in DMs are lost because nobody replies consistently.
You have no view of what is being said about your business in comments and messages.

Our approach

What we do for you in practice

01
Monitoring and replying according to your package
With Zichtbaar we monitor comments so you can reply yourself. From Groei onwards we reply on your behalf, up to twice a week, and with Impact up to three times a week including DM triage. For daily cover there is the Community Light or Plus add-on.
02
Tailored tone of voice
Before we reply on your behalf, we agree together how your brand sounds: formal or approachable, with or without emoji, short or detailed.
03
Escalation to you for sensitive matters
Complaints, legal questions or complicated situations go to you first, so nothing is ever said on your behalf that you do not stand behind.
04
Following up reviews
We thank people for positive reviews, answer negative reviews professionally and escalate them internally so the underlying problem does not go unnoticed.
05
DM triage and spotting sales opportunities
From Impact onwards we flag, categorise and answer standard questions in DMs using approved templates, and pass important messages with buying intent straight to you. Full DM management is available as an add-on.
06
Monthly overview of conversations
You receive an overview of frequently asked questions, sentiment and notable conversations, so community management also feeds back into your services.

Expertise

Why this works

Cancel monthly after 3 months
A dedicated contact
You approve all content first
You stay the owner of your accounts
Transparent reporting in your portal
No hidden advertising costs

Community management asks for a different skill than content creation: it is about replying quickly and consistently without every reply having to pass by you first. That is why we work with clear boundaries per client: which questions we answer independently, and which situations are always submitted to you, such as complaints about payments or delivery.

Negative comments are often the most sensitive part. Our approach is to acknowledge rather than defend, and to move the conversation out of the public comments into a direct line as quickly as possible. That stops a discussion from escalating in public and at the same time shows that your business takes feedback seriously.

Direct answers to your questions

What does community management cost?: Monitoring of comments is part of every package, from Zichtbaar (€ 349 per month). With Groei (€ 599 per month) we reply to comments up to twice a week, with Impact (€ 899 per month) up to three times a week including DM triage. For daily cover there is Community Light (€ 149 per month) or Community Plus (€ 299 per month) as an add-on.
What does a social media agency do in terms of community management?: A social media agency answers comments and messages on your behalf, guards the tone of voice, escalates sensitive situations, follows up reviews and spots sales opportunities in direct messages.
What is included?: Monitoring of comments in every package, structural replies to comments from Groei onwards, DM triage from Impact, review management, escalation for complaints or sensitive subjects, and a monthly overview of conversations and sentiment. Daily cover or full DM management is booked as an add-on.
Which businesses is this suitable for?: For businesses with regular client contact through social media, such as hospitality, online stores, healthcare providers and service businesses, where quick and consistent replies directly affect the client experience.
When can you expect results?: From the first week, comments and messages are handled within the agreed response time. The effect on client satisfaction and repeat contact usually becomes noticeable after a few weeks to months.
Which KPIs do you measure?: Average response time, the number of comments and messages handled, the sentiment of comments, and the number of sales opportunities spotted or complaints passed on.

Example content

This is what your content could look like

Concepts for illustration. We only show real client content with permission.

InstagramReply to a DM
A template for a warm, personal reply to a question about prices or availability.
Concept for illustration
FacebookReview reply
A professional reply to a critical review that acknowledges the problem and offers a solution.
Concept for illustration
Google Business ProfileReview reply
A short, sincere thank-you reply to a positive review, using the client's name where that is allowed.
Concept for illustration

Packages

Packages that fit

All prices are per month and exclude Dutch VAT. You pay the advertising budget directly to the platform.

Most chosen
Groei
More channels, more video and active growth alongside your business.
Normally € 599
€ 499per month
excl. VAT · € 603,79 incl. VAT · onboarding free right now
Platforms
Up to 3
Content items
12 per month
Reels
2 per month
Choose Groei
Minimum of 3 months, then cancel monthly
Impact
Social media as a serious channel for acquisition and branding.
Normally € 899
€ 749per month
excl. VAT · € 906,29 incl. VAT · onboarding free right now
Platforms
Up to 4
Content items
16 per month
Reels
4 per month
Choose Impact
Minimum of 3 months, then cancel monthly
Zichtbaar
Stay professionally visible, without it costing you time.
Normally € 349
€ 299per month
excl. VAT · € 361,79 incl. VAT · onboarding free right now
Platforms
Up to 2
Content items
8 per month
Reels
1 per month
Start with Zichtbaar
Minimum of 3 months, then cancel monthly

Compare all packages Which package suits me?

Frequently asked questions

Questions about community management

Do you also reply outside office hours?

By default, comments during office hours fall under the agreed response time. For businesses with a lot of evening or weekend contact we discuss broader, tailored cover.

What happens with a threatening or aggressive comment?

We do not reply impulsively, but report it to you straight away and advise on the approach to take, including moderating or hiding the comment within the platform's guidelines if needed.

Can I read along with the replies you give on my behalf?

Yes, all conversations can be found in your client portal, so you always have insight into what has been communicated on your behalf.

Do you also recognise spam comments or fake accounts?

Yes, we filter out obvious spam and fake accounts before they need your attention, so you only see relevant conversations and notifications.

Does community management also cover Google reviews?

Yes, review management on your Google Business Profile is included when you have connected that platform, including replies to both positive and negative reviews.

A different question? Call or email us, you get one fixed contact person.

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Community management: comments & DMs handled for you

This is what we often hear

What we do for you in practice

Monitoring and replying according to your package

Tailored tone of voice

Escalation to you for sensitive matters

Following up reviews

DM triage and spotting sales opportunities

Monthly overview of conversations

Why this works

Direct answers to your questions

This is what your content could look like

Packages that fit

Groei

Impact

Zichtbaar

Questions about community management

Get your Social Media GroeiScore for free

What works on social media, without the noise

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