Platform
Instagram marketing for businesses
Instagram asks for visuals that stand out and video that sticks. We build up your channel with a consistent visual line, Reels that connect to current trends and a profile that leads visitors to an enquiry.
Sound familiar?
This is what we often hear
Your feed looks messy because posts go up without a consistent line.
You post a photo now and then, but Reels and Stories are left aside while they deliver the most reach.
Followers barely grow and it is unclear which content works and which does not.
Your bio and highlights are not set up for someone who has just arrived and has to make a choice.
Our approach
What we do for you in practice
- 01
A visual content line
We set a fixed style for photos, colours and templates so your feed is recognisable straight away, even as a single post in someone's timeline.
- 02
Reels as a fixed pillar
Every month we plan Reels around sounds and formats that are performing well at that moment, adapted to your sector instead of copying others.
- 03
Carousels for explanation and proof
Step-by-step explanations, before-and-after visuals or client questions are worked out in carousels, the format that is viewed longest on Instagram.
- 04
Stories and highlights
Daily Stories keep your account active between posts; we use highlights as a mini website for services, reviews and contact details.
- 05
Instagram SEO in bio and captions
Keywords in your bio, name and captions mean you also appear when people search inside Instagram for your service and your town.
- 06
Reporting and adjustments
Each month you see reach, follower growth, saved posts and profile visits, with a concrete choice for next month's content mix.
Expertise
Why this works
- Cancel monthly after 3 months
- A dedicated contact
- You approve all content first
- You stay the owner of your accounts
- Transparent reporting in your portal
- No hidden advertising costs
Instagram rewards consistency in style more than volume in posts. For a construction firm, a fixed combination of progress photos, short explanatory videos and a carousel of completed projects works better than random updates. For hospitality we see the best results with Reels of dishes being prepared combined with Stories about the daily run of things, while beauty businesses mainly grow on before-and-after carousels and treatment videos with clear explanations.
Instagram SEO is often skipped, although the account and town name, the bio and even the alt text of images all count towards what people are shown when they search inside the app. We include your core keywords and your town in the bio as standard, and in captions where relevant, so you are found not only through the explore page but also through a deliberate search.
For most clients, outsourcing Instagram management means we take over the content calendar, the recording guidelines and the publishing, while you supply photos and videos of projects or products that we turn into finished content. That way the account stays recognisably yours, without you having to film, edit or schedule anything.
Direct answers to your questions
- What does Instagram marketing cost?
- Instagram marketing at SocialMediaGroei.nl costs € 349 per month (Zichtbaar, 8 content items on up to 2 platforms), € 599 per month (Groei, up to 3 platforms including video) or € 899 per month (Impact, up to 4 platforms). Advertising management on Instagram is always a separate service, from € 349 per month, excluding Dutch VAT and advertising budget.
- What does a social media agency do in terms of Instagram marketing?
- A social media agency builds a visual content line, makes Reels, carousels and Stories, optimises the bio and highlights for Instagram SEO, publishes at the best moments and reports monthly on reach, follower growth and engagement.
- What is included?
- Content calendar, copywriting and designs, Reels and carousels, Stories planning, profile and bio optimisation, publishing, basic community monitoring and a monthly report in the client portal. Advertising management on Instagram is always booked as a separate service alongside the subscription.
- Which businesses is this suitable for?
- For businesses with a visual product or service, such as retail, hospitality, beauty, construction and estate agency, that want more reach, followers and enquiries through Instagram without having to film and schedule it themselves.
- When can you expect results?
- The visual line and the publishing rhythm are in place within the first month. Growth in reach and followers is usually visible after 2 to 3 months; enquiries follow after that and speed up with targeted advertising.
- Which KPIs do you measure?
- Reach, follower growth, saved and shared posts, profile visits, clicks through to your website or WhatsApp and the number of direct messages. With advertising also cost per lead and, where relevant, ROAS.
Example content
This is what your content could look like
Concepts for illustration. We only show real client content with permission.
- InstagramReel
A before-and-after transformation in 15 seconds, with a trending sound and a short line of text over it.
Concept for illustration - InstagramCarousel
5 steps from first contact to handover, one step per slide with a short explanation.
Concept for illustration - InstagramStory
A poll where followers choose between two options, with the result as a follow-up post.
Concept for illustration
Packages
Packages that fit
All prices are per month and exclude Dutch VAT. You pay the advertising budget directly to the platform.
Zichtbaar
Stay professionally visible, without it costing you time.
Normally € 349
€ 299per month
excl. VAT · € 361,79 incl. VAT · onboarding free right now
- Platforms
- Up to 2
- Content items
- 8 per month
- Reels
- 1 per month
Start with ZichtbaarMinimum of 3 months, then cancel monthly
- Most chosen
Groei
More channels, more video and active growth alongside your business.
Normally € 599
€ 499per month
excl. VAT · € 603,79 incl. VAT · onboarding free right now
- Platforms
- Up to 3
- Content items
- 12 per month
- Reels
- 2 per month
Choose GroeiMinimum of 3 months, then cancel monthly
Impact
Social media as a serious channel for acquisition and branding.
Normally € 899
€ 749per month
excl. VAT · € 906,29 incl. VAT · onboarding free right now
- Platforms
- Up to 4
- Content items
- 16 per month
- Reels
- 4 per month
Choose ImpactMinimum of 3 months, then cancel monthly
Frequently asked questions
Questions about instagram marketing
How many Reels do you publish per month?
Can you also set up Instagram Shopping?
Do you work with influencers on Instagram?
What if I have no photo material of my own for Instagram?
Do you also reply to comments and DMs on Instagram?
A different question? Call or email us, you get one fixed contact person.
Free and without obligation
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