Service
A tailored social media strategy
Without a strategy, every channel, every post and every advertising budget is a separate choice. We determine goals, audiences, channels and content pillars, and translate that into KPIs that fit the stage you are in.
Sound familiar?
This is what we often hear
You are active on several channels without a clear plan behind it.
Goals are vague: 'more visibility' without a concrete direction or measurement.
You do not know which platforms fit your audience and which are a waste of time.
Decisions about content and budget are taken ad hoc instead of strategically.
Our approach
What we do for you in practice
- 01
Sharpening objectives
We turn a vague wish into concrete goals: brand awareness, enquiries, job applications or client loyalty, with a time horizon per goal.
- 02
Audience analysis
We map out who your ideal client is, which platforms they use and at which stage of the customer journey social media can add the most.
- 03
A reasoned choice of channels
Not every platform is relevant for every business. We advise which channels deserve priority and which are better left aside, at least for now.
- 04
Content pillars per layer
Content pillars are linked to KPI layers: awareness, engagement, intent and revenue, so every piece of content has a clear function.
- 05
A tailored KPI framework
For each layer we set fitting KPIs, from reach and engagement to clicks, leads and ultimately the contribution to revenue, so success becomes measurable.
- 06
Strategy sessions and adjustments
With Groei we go through the strategy monthly in a 30-minute call, with Impact in a 45-minute call in which goals, channels and KPIs are recalibrated regularly.
Expertise
Why this works
- Cancel monthly after 3 months
- A dedicated contact
- You approve all content first
- You stay the owner of your accounts
- Transparent reporting in your portal
- No hidden advertising costs
A strong social media strategy works with layers instead of a single goal. Awareness makes sure new people get to know you, engagement builds trust, intent brings people closer to a decision, and revenue is the eventual sale or enquiry. Businesses that steer only on reach often miss the step towards actual clients, while businesses that steer only on sales exhaust their channel without new people coming in.
The choice of channels is a strategic decision, not a matter of being present everywhere. For B2B service providers LinkedIn is often leading with Instagram in support, while a local hospitality business gets more out of Instagram and Facebook. We base these choices on where your audience actually is rather than on assumptions.
Direct answers to your questions
- What does a social media strategy cost?
- A social media strategy is part of Groei (€ 599 per month, with a monthly 30-minute strategy call) and Impact (€ 899 per month, with a 45-minute strategy call). Agency+ is tailored from € 1,250 per month for several brands or locations.
- What does a social media agency do in terms of strategy?
- A social media agency sets goals and audiences, advises on the choice of channels, builds content pillars per KPI layer and leads regular strategy sessions to adjust the approach.
- What is included?
- Audience and channel analysis, content pillars linked to KPI layers, a strategy document and a monthly strategy call of 30 minutes with Groei or 45 minutes with Impact.
- Which businesses is this suitable for?
- For businesses that have been active on social media for a while without a clear line, and for businesses starting out properly for the first time who want to avoid expensive detours.
- When can you expect results?
- The strategy itself is in place within the first month. The effect on reach and engagement follows once it is carried out, usually within 2 to 3 months, with further depth each quarter.
- Which KPIs do you measure?
- Different KPIs per layer: reach and impressions for awareness, engagement rate for involvement, clicks and profile visits for intent, and leads or revenue for the revenue layer.
Example content
This is what your content could look like
Concepts for illustration. We only show real client content with permission.
- LinkedInPost
An awareness post that names a recognisable problem in your sector, without selling straight away.
Concept for illustration - InstagramCarousel
Engagement content in the form of a statement or question that invites replies from your audience.
Concept for illustration - FacebookPost with link
Intent-driven content that links through to a service page for people who already know your brand.
Concept for illustration
Packages
Packages that fit
All prices are per month and exclude Dutch VAT. You pay the advertising budget directly to the platform.
- Most chosen
Groei
More channels, more video and active growth alongside your business.
Normally € 599
€ 499per month
excl. VAT · € 603,79 incl. VAT · onboarding free right now
- Platforms
- Up to 3
- Content items
- 12 per month
- Reels
- 2 per month
Choose GroeiMinimum of 3 months, then cancel monthly
Impact
Social media as a serious channel for acquisition and branding.
Normally € 899
€ 749per month
excl. VAT · € 906,29 incl. VAT · onboarding free right now
- Platforms
- Up to 4
- Content items
- 16 per month
- Reels
- 4 per month
Choose ImpactMinimum of 3 months, then cancel monthly
Agency+
A tailored team for several brands, locations or daily content.
from€ 1.250/mo
Tailored retainer, excluding VAT
- Platforms
- More than 4
- Content items
- Tailored
- Reels
- Tailored
Book a strategy callAfter a strategy call
Frequently asked questions
Questions about social media strategy
Do I get a written strategy document?
What is the difference in the strategy call between the packages?
Can the strategy be bought separately from the execution?
How does strategy work with several locations or brands?
What if our audience changes during the year?
A different question? Call or email us, you get one fixed contact person.
Free and without obligation
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