Who we work for
Social media for Dutch SMEs
From 5 to 50 employees: your social media deserves a steady rhythm and clear measurement, not an account that hangs on the side. We take over strategy, content and publishing.
Sound familiar?
This is what we often hear
The owner or a colleague fits social media in around the actual work of the business.
There is no steady rhythm: three posts one week, then weeks of silence.
Nobody measures what works, so budget and time go to content without any basis.
Competitors with poorer service are more visible online.
Our approach
What we do for you in practice
- 01
Opening conversation and positioning
We map out who your audience is, which platforms they use and what sets your business apart within your sector.
- 02
A content calendar per platform
You get a fixed monthly calendar with themes that match your services, your products and the questions clients ask you.
- 03
Copywriting and design
Posts, carousels and videos are written and designed in your house style, so your channel looks professional and recognisable.
- 04
Publishing and monitoring
We schedule and publish at the best moments for your audience and keep an eye on comments and messages.
- 05
Reporting in the client portal
Each month you see reach, engagement and clicks, and what we will sharpen up in the next period.
- 06
Linking to your sector
Where relevant we connect to sector-specific knowledge, for example for construction, installation, estate agency or online stores, so the approach really fits your sector.
Expertise
What works in this sector
- Cancel monthly after 3 months
- A dedicated contact
- You approve all content first
- You stay the owner of your accounts
- Transparent reporting in your portal
- No hidden advertising costs
Dutch SMEs are not one homogeneous group: an installation company with ten engineers has different content needs than a consultancy with five employees. What nearly all SMEs do have in common is that social media usually ends up as a task for the owner or an employee whose main job is something else. That is why structure is missing: no fixed content pillars, no calendar, no clear picture of what works. We solve that with a steady rhythm and an approach tuned to your specific sector instead of a generic template.
For SMEs with 5 to 50 employees, a mix of company content (team, shop floor, culture) and professional content (expertise, frequently asked questions, projects) usually works best. That builds trust with new clients as well as involvement among current staff, which also helps in recruiting new employees in a tight labour market. For your specific sector, have a look at our sector pages too, such as those for construction firms, installation companies, estate agents or online stores.
Direct answers to your questions
- What does social media for SMEs cost?
- For SMEs, social media starts at € 349 per month (Zichtbaar, up to 2 platforms, 8 content items), through € 599 per month (Groei, up to 3 platforms, 12 content items and a monthly strategy call) to € 899 per month (Impact, up to 4 platforms, 16 content items and active community monitoring). Advertising management is a separate service from € 349 per month. Prices exclude Dutch VAT and advertising budget.
- What does a social media agency do for SMEs?
- A social media agency sets the strategy, builds a content calendar that fits your sector, writes and designs the content, publishes it, monitors comments and reports monthly on reach, engagement and leads.
- What is included?
- Strategy, content calendar, copywriting, designs in your house style, publishing, monitoring of comments, a monthly report, the client portal with its approval flow and a dedicated contact person. Advertising management is not part of the subscription and can be taken separately, with a budget you pay directly to the platform.
- Which businesses is this suitable for?
- For Dutch SMEs with roughly 5 to 50 employees who want to be visible consistently without the owner or a colleague having to spend time on it, whatever their sector.
- When can you expect results?
- Within the first month your profile and content rhythm are in place. Reach and engagement usually grow visibly after 2 to 3 months, and enquiries follow after that, sooner in combination with advertising.
- Which KPIs do you measure?
- Reach, engagement rate, follower growth, profile visits, website clicks and leads. With advertising also cost per lead and, where relevant, ROAS. Everything is in your client portal in real time.
Example content
This is what your content could look like
Concepts for illustration. We only show real client content with permission.
- LinkedInPost
A look behind the scenes: how your team handles a job from start to finish.
Concept for illustration - InstagramCarousel
5 things clients often do not know about your services.
Concept for illustration - FacebookReel
A short introduction of the team, so new clients can put a face to your business.
Concept for illustration
Packages
Packages that fit
All prices are per month and exclude Dutch VAT. You pay the advertising budget directly to the platform.
- Most chosen
Groei
More channels, more video and active growth alongside your business.
Normally € 599
€ 499per month
excl. VAT · € 603,79 incl. VAT · onboarding free right now
- Platforms
- Up to 3
- Content items
- 12 per month
- Reels
- 2 per month
Choose GroeiMinimum of 3 months, then cancel monthly
Zichtbaar
Stay professionally visible, without it costing you time.
Normally € 349
€ 299per month
excl. VAT · € 361,79 incl. VAT · onboarding free right now
- Platforms
- Up to 2
- Content items
- 8 per month
- Reels
- 1 per month
Start with ZichtbaarMinimum of 3 months, then cancel monthly
Impact
Social media as a serious channel for acquisition and branding.
Normally € 899
€ 749per month
excl. VAT · € 906,29 incl. VAT · onboarding free right now
- Platforms
- Up to 4
- Content items
- 16 per month
- Reels
- 4 per month
Choose ImpactMinimum of 3 months, then cancel monthly
Frequently asked questions
Questions about smes
We have never done social media consistently. Can you start from scratch?
Can you match our specific sector?
Do you also work together with our marketing colleague if we have one?
Can we scale up to more platforms later?
How much of our own time does it take?
A different question? Call or email us, you get one fixed contact person.
Free and without obligation
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