Who we work for
Social media for healthcare providers
In healthcare everything turns on trust and human contact, and on being careful with images and data. We build social media that shows that trust and helps recruit new care staff.
Sound familiar?
This is what we often hear
Content feels distant or too clinical, while it is precisely human warmth that builds trust with clients and patients.
There is uncertainty about what is and is not allowed with images and data of clients or patients.
Vacancies for care staff are online, but reach too few suitable candidates through social media.
There is simply no time to work on content consistently alongside the care itself.
Our approach
What we do for you in practice
- 01
A human content strategy
We show your team, your way of working and your location in a way that combines warmth with professionalism, without showing clients or patients recognisably without permission.
- 02
GDPR-conscious agreements about images
Before each round of content we make clear agreements about which images may and may not be used, and we only work with visuals that have been given permission.
- 03
Recruitment content for care staff
Alongside content for clients and patients we build a separate line aimed at recruiting care staff, with attention to the working atmosphere, development and team culture.
- 04
Explanation and reassurance
Short, clear content about treatments, care processes or practical matters such as opening hours and how to reach you removes barriers for new clients.
- 05
Profile optimisation
Bio, contact details and referral or appointment buttons are set up so someone quickly knows how to make an appointment or get in touch.
- 06
Monthly report and adjustments
Every month you receive a report on reach, engagement and, where relevant, the effect on clicks to vacancies, with advice for the month ahead.
Expertise
What works in this sector
- Cancel monthly after 3 months
- A dedicated contact
- You approve all content first
- You stay the owner of your accounts
- Transparent reporting in your portal
- No hidden advertising costs
Being careful with images and data is not a side issue in healthcare but a precondition. We never put patient or client data in content and only use visuals for which explicit permission has been given, for example of your own staff or of clients who have specifically signed for it. When in doubt we choose atmospheric images, illustrations or content without recognisable people rather than taking a risk.
For practices such as dentists, physiotherapy practices, home care organisations and clinics, recruiting staff is often at least as urgent as attracting new patients or clients. Content that shows what it is like to work there, what support new colleagues get and what the atmosphere in the team is appeals to a completely different audience than patient-focused content, and therefore deserves its own place in the calendar.
Trust and human warmth weigh more heavily in healthcare than in many other sectors, because people choose a provider for something personal: their health or that of someone close to them. Content in which the team introduces itself, explains a treatment in plain language, or shows what the practice or location looks like lowers the barrier to getting in touch for the first time.
Direct answers to your questions
- What does social media for healthcare providers cost?
- Social media for healthcare providers starts at € 349 per month (Zichtbaar, up to 2 platforms, 8 content items) or € 599 per month (Groei, up to 3 platforms, 12 content items including video). For organisations with several locations or a large recruitment task there is Impact from € 899 per month. Prices exclude Dutch VAT.
- What does a social media agency do for healthcare providers?
- For a healthcare provider, a social media agency makes human content within the boundaries of the GDPR, builds recruitment content for care staff, manages profiles and messages, and reports monthly on reach and interaction.
- What is included?
- Content calendar, copywriting and designs, clear agreements about the use of images, publishing, monitoring of replies, profile optimisation, a monthly report and a dedicated account manager. Recruitment campaigns through advertising are a separate service alongside your subscription.
- Which businesses is this suitable for?
- For dental practices, physiotherapy practices, home care organisations, clinics and other care providers that want to be visible to patients or clients and recruit care staff at the same time.
- When can you expect results?
- Within the first month the profile and content rhythm are in place within the agreed boundaries for images. Reach and engagement usually grow visibly after 2 to 3 months, and recruitment content often shows its effect on clicks to vacancies sooner.
- Which KPIs do you measure?
- Reach and impressions, engagement rate, follower growth, profile visits and, where relevant, clicks to vacancies or the appointment form. It is all set out clearly in your client portal.
Example content
This is what your content could look like
Concepts for illustration. We only show real client content with permission.
- LinkedInPost
A new colleague introduces themselves: their role, experience and what appealed to them in the vacancy.
Concept for illustration - InstagramCarousel
Five frequently asked questions about a treatment, answered in plain language.
Concept for illustration - FacebookPost
An atmospheric image of the practice or location, with practical information about opening hours and how to reach you.
Concept for illustration
Packages
Packages that fit
All prices are per month and exclude Dutch VAT. You pay the advertising budget directly to the platform.
- Most chosen
Groei
More channels, more video and active growth alongside your business.
Normally € 599
€ 499per month
excl. VAT · € 603,79 incl. VAT · onboarding free right now
- Platforms
- Up to 3
- Content items
- 12 per month
- Reels
- 2 per month
Choose GroeiMinimum of 3 months, then cancel monthly
Zichtbaar
Stay professionally visible, without it costing you time.
Normally € 349
€ 299per month
excl. VAT · € 361,79 incl. VAT · onboarding free right now
- Platforms
- Up to 2
- Content items
- 8 per month
- Reels
- 1 per month
Start with ZichtbaarMinimum of 3 months, then cancel monthly
Impact
Social media as a serious channel for acquisition and branding.
Normally € 899
€ 749per month
excl. VAT · € 906,29 incl. VAT · onboarding free right now
- Platforms
- Up to 4
- Content items
- 16 per month
- Reels
- 4 per month
Choose ImpactMinimum of 3 months, then cancel monthly
Frequently asked questions
Questions about healthcare providers
Are you allowed to use photos of our clients or patients?
Can you help us recruit care staff?
How do you safeguard our organisation's privacy on social media?
Do you also work for smaller practices with one location?
Can you coordinate content with our quality officer or practice manager?
A different question? Call or email us, you get one fixed contact person.
Free and without obligation
Get your Social Media GroeiScore for free
Fill in your details in 2 minutes. You receive a score from 0 to 100 across six areas, plus concrete opportunities for your business.