Service
Meta Ads: advertising on Facebook and Instagram
Facebook and Instagram run on one advertising system: Meta Ads. We build and manage those campaigns as a separate service, so you know exactly what the management costs and what goes to the platform.
Sound familiar?
This is what we often hear
Your ads are boosted from the app, without a goal, an audience or a measurable result.
Since the stricter privacy rules, the figures in Ads Manager no longer match your own numbers.
Something is changed every week, so the system never finishes learning.
You do not know which ad delivers the enquiries and which only costs budget.
Our approach
What we do for you in practice
- 01
Account and measurement in order
We start with Meta Business Manager, ownership of the ad account, the pixel and the Conversions API, so conversions are passed on server-side and the measurement is reliable.
- 02
One clear account structure
One campaign per goal, with enough budget per ad set to complete the learning phase. Meta's guideline for that is around fifty conversions per ad set per week.
- 03
Audiences in layers
Cold reach, lookalike audiences based on your own client base and warm audiences of website visitors and video viewers, each with their own message and bidding strategy.
- 04
Creatives per placement
Vertical visuals for Reels and Stories, square or landscape for the feed, with the core message in the first seconds and readable text without sound.
- 05
Testing with fixed variables
We test one thing at a time: the hook, the visual or the offer. That way you know after a test what made the difference, instead of something having changed without explanation.
- 06
Weekly optimisation and reporting
Each week we steer on cost per result, ad fatigue and frequency. In the client portal you always see the management fee and the platform spend separately.
Expertise
Why this works
- Cancel monthly after 3 months
- A dedicated contact
- You approve all content first
- You stay the owner of your accounts
- Transparent reporting in your portal
- No hidden advertising costs
With us, Meta Ads is never part of a content subscription. Advertising management is genuinely different work from making and publishing organic content: it needs daily attention, budget control and technical set-up of measurement. That is why we charge for it separately. Meta Ads management costs from € 349 per month or 15% of your advertising budget if that is higher, with a one-off set-up fee of € 299 and a recommended minimum budget of € 750 per month, all excluding Dutch VAT. You pay the advertising budget itself directly to Meta from your own ad account, so you keep the invoices and the ceiling in your own hands. If you want Meta and Google managed together, that has its own price of € 649 per month.
Technically, measurement has become the biggest bottleneck. Since users give permission for tracking per app, the browser pixel only sees part of the behaviour. That is why we always connect the Conversions API, where your server passes the conversion straight to Meta, and make sure events are deduplicated so one enquiry is not counted twice. Never expect the figures in Ads Manager to match your own administration exactly: the platform attributes conversions within an attribution window and also counts people who saw the ad but came back by themselves later. We explain those differences instead of glossing over them, and keep your own count of enquiries alongside as a control figure.
Patience is a real skill here. Every major change in budget, audience or objective puts an ad set back into the learning phase, where the cost per result is temporarily higher. Anyone who adjusts every two days keeps a campaign in that phase permanently. We agree in advance within which margin we intervene and when we deliberately do nothing. On the other hand, ad fatigue has a clear signal: with a rising frequency and a falling click-through rate the creative is spent, and only new visuals help. That is why we plan creative renewal ahead instead of only reacting once results have already dropped.
Direct answers to your questions
- What does Meta Ads cost?
- With us, Meta Ads management costs from € 349 per month or 15% of the advertising budget if that is higher, plus a one-off set-up fee of € 299, excluding Dutch VAT. We advise an advertising budget of at least € 750 per month. You pay that budget directly to Meta; it is never part of a subscription.
- What does a social media agency do in terms of Meta Ads?
- An agency sets up Business Manager, the pixel and the Conversions API, builds the campaign structure and audiences, makes ads per placement, runs structured tests and optimises weekly on cost per result.
- What is included?
- Account and measurement set-up, campaign build, audiences, ad copy, adapting visuals and video to the right formats, retargeting, weekly optimisation and reporting in your client portal. The advertising budget and any separate video production are not included.
- Which businesses is this suitable for?
- For businesses with an offer that can be explained online and a budget from € 750 per month: local service providers, online stores and SMEs that want to steer enquiries or sales rather than wait for what comes in organically.
- When can you expect results?
- The set-up and first campaigns usually take 1 to 2 weeks. After that every ad set needs the learning phase, after which the cost per result stabilises. We give a reliable verdict on return after about two months.
- Which KPIs do you measure?
- Cost per result, click-through rate, frequency, cost per thousand impressions and, where applicable, ROAS. We also put the number of enquiries from your own administration next to Meta's figures.
Example content
This is what your content could look like
Concepts for illustration. We only show real client content with permission.
- FacebookLead ad
An enquiry form inside Facebook itself for a free inspection or advisory call in your service area.
Concept for illustration - InstagramReels ad
A fifteen-second vertical video with the client's question as the hook, aimed at website visitors from the past thirty days.
Concept for illustration - FacebookCarousel ad
Three frequently asked questions about your service, each on its own card with a click through to the matching page.
Concept for illustration
Packages
Packages that fit
All prices are per month and exclude Dutch VAT. You pay the advertising budget directly to the platform.
- Most chosen
Groei
More channels, more video and active growth alongside your business.
Normally € 599
€ 499per month
excl. VAT · € 603,79 incl. VAT · onboarding free right now
- Platforms
- Up to 3
- Content items
- 12 per month
- Reels
- 2 per month
Choose GroeiMinimum of 3 months, then cancel monthly
Impact
Social media as a serious channel for acquisition and branding.
Normally € 899
€ 749per month
excl. VAT · € 906,29 incl. VAT · onboarding free right now
- Platforms
- Up to 4
- Content items
- 16 per month
- Reels
- 4 per month
Choose ImpactMinimum of 3 months, then cancel monthly
Agency+
A tailored team for several brands, locations or daily content.
from€ 1.250/mo
Tailored retainer, excluding VAT
- Platforms
- More than 4
- Content items
- Tailored
- Reels
- Tailored
Book a strategy callAfter a strategy call
Frequently asked questions
Questions about meta ads
Can I take Meta Ads without a content management subscription?
Why do the conversions in Ads Manager differ from my own numbers?
What is the Conversions API and do I need it?
How often do ads need to be replaced?
Does my ad account stay mine?
A different question? Call or email us, you get one fixed contact person.
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