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Platform

Google Business Profile management

Your Google Business Profile largely determines how you appear in Google Maps and Search when people nearby look for your service. We keep the profile, the photos, the reviews and all details up to date continuously.

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Abstracte illustratie van content die naar aanvragen leidt.

Sound familiar?

This is what we often hear

  • Your Google Business Profile still shows dated photos or opening hours.

  • Reviews stay unanswered, including the negative ones.

  • You rarely or never post updates, while competitors are active on their profile.

  • Questions clients ask through Google are not answered, or answered too late.

Our approach

What we do for you in practice

  1. 01

    A complete and current profile

    We check and update categories, opening hours, contact details and service area so your profile is accurate at any moment.

  2. 02

    Regular updates and photos

    With updates about your offer, projects or news and fresh photos we keep your profile active, which Google takes into account in local visibility.

  3. 03

    Replying to reviews

    We answer positive and negative reviews on your behalf in a tone that suits your business, after agreeing how you want to deal with criticism.

  4. 04

    Maintaining questions and answers

    We fill and maintain the question-and-answer section on your profile with frequently asked questions, so potential clients are not left with unanswered questions.

  5. 05

    Optimising categories and attributes

    The right main category, subcategories and attributes partly determine whether you appear for a specific search in your region, and we review them regularly.

  6. 06

    Reporting on local findability

    Each month you see profile views, the searches you were found with, route requests and calls from your profile.

Expertise

Why this works

  • Cancel monthly after 3 months
  • A dedicated contact
  • You approve all content first
  • You stay the owner of your accounts
  • Transparent reporting in your portal
  • No hidden advertising costs

Google Maps and Search show local results based on a combination of relevance, distance and the activity of the profile. A profile that is updated regularly with photos and updates, and that answers reviews, usually performs better than a profile that has not been touched since it was created, even with a comparable number of reviews.

The choice of main category has more influence on findability than most entrepreneurs expect: a wrongly chosen main category can mean you do not appear for searches you would qualify for. We check this at the start and adjust it when a business changes what it offers.

Replying to reviews matters not only for the client who wrote the review, but also for everyone who looks at the profile afterwards. A considered reply to a negative review, without getting into an argument, shows future clients how your business deals with criticism.

Direct answers to your questions

What does Google Business Profile management cost?
Google Business Profile management is a fixed part of Zichtbaar (€ 349 per month), Groei (€ 599 per month) and Impact (€ 899 per month). If you already have a package without this channel, you add it as an extra channel for € 99 per month. Prices exclude Dutch VAT.
What does a social media agency do in terms of Google Business Profile management?
A social media agency keeps the profile current, posts updates and photos regularly, answers reviews and questions, optimises categories and attributes and reports on profile views and searches.
What is included?
A profile check and update, monthly updates and photos, review management, upkeep of the question-and-answer section, category optimisation and a monthly report with local search statistics in the client portal.
Which businesses is this suitable for?
For any business with a physical location or a clear service area that depends on local findability, such as installation companies, car dealerships, hospitality, estate agents and healthcare providers.
When can you expect results?
An optimised profile is in place within the first few weeks. More profile views and interactions are usually visible within 1 to 2 months, partly depending on the competition in your region.
Which KPIs do you measure?
Profile views in Maps and Search, the searches you were found with, route requests, calls and clicks through to your website from the profile, plus how the number and average score of your reviews develop.

Example content

This is what your content could look like

Concepts for illustration. We only show real client content with permission.

  • Google Business ProfileUpdate

    A short announcement of a promotion or a new offer, with a photo and a direct link to get in touch.

    Concept for illustration
  • Google Business ProfileReview reply

    A personal, short reply to a recent review that mentions a specific detail from it.

    Concept for illustration
  • Google Business ProfileQuestion and answer

    A frequently asked question about opening hours or service area, answered in advance in the Q&A section.

    Concept for illustration

Packages

Packages that fit

All prices are per month and exclude Dutch VAT. You pay the advertising budget directly to the platform.

  • Zichtbaar

    Stay professionally visible, without it costing you time.

    Normally € 349

    € 299per month

    excl. VAT · € 361,79 incl. VAT · onboarding free right now

    Platforms
    Up to 2
    Content items
    8 per month
    Reels
    1 per month
    Start with Zichtbaar

    Minimum of 3 months, then cancel monthly

  • Most chosen

    Groei

    More channels, more video and active growth alongside your business.

    Normally € 599

    € 499per month

    excl. VAT · € 603,79 incl. VAT · onboarding free right now

    Platforms
    Up to 3
    Content items
    12 per month
    Reels
    2 per month
    Choose Groei

    Minimum of 3 months, then cancel monthly

  • Impact

    Social media as a serious channel for acquisition and branding.

    Normally € 899

    € 749per month

    excl. VAT · € 906,29 incl. VAT · onboarding free right now

    Platforms
    Up to 4
    Content items
    16 per month
    Reels
    4 per month
    Choose Impact

    Minimum of 3 months, then cancel monthly

Compare all packagesWhich package suits me?

Frequently asked questions

Questions about google business profile

Can I still post updates on my Google Business Profile myself?
Yes, you stay the owner of the profile and can always add something yourself. We agree how to make sure our updates and yours do not overlap or contradict each other.
What do you do with a negative review?
We answer it calmly and factually, without getting into an argument, and in a sensitive situation we agree the tone with you before we reply.
Can you manage several locations at the same time?
Yes. For several locations we work with a profile per location and match the content to local particulars. That usually falls under the tailored Agency+ package.
Does this also help my position on Google next to the map?
An active Google Business Profile supports local findability, but that is a different matter from your position in the regular search results. For the latter you could consider the SEO blog package.

A different question? Call or email us, you get one fixed contact person.

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