Service
Social media advertising: Meta, LinkedIn & TikTok Ads
Effective social media advertising is about structure: the right campaign set-up, sharp audiences, strong creatives and reliable tracking. We build and manage this for Meta, LinkedIn and TikTok.
Sound familiar?
This is what we often hear
Your ads are running, but you do not know whether the budget is being spent profitably.
Campaigns are poorly structured, so the platform cannot learn properly.
Retargeting is missing, while warm visitors deliver the most conversions.
There is no proper tracking, so results can hardly be traced back to the ads.
Our approach
What we do for you in practice
- 01
Campaign structure and objectives
We set up campaigns on the right advertising objective (reach, traffic, leads or conversions) with a structure that gives the platform enough data to optimise.
- 02
Building audiences
From broad interest-based audiences to lookalike audiences built on your client base: we build layered audiences that match your funnel.
- 03
Creatives that perform
We make ads as native content per platform, not as chopped-up social posts. What works on TikTok looks different from a LinkedIn ad.
- 04
Tailored retargeting
Visitors to your website, viewers of your videos and people who interacted with your content get follow-up ads with a fitting message.
- 05
Tracking and conversion measurement
We set up pixels and conversion APIs correctly, so results are accurate despite stricter privacy rules and cookie limitations.
- 06
Budget advice and weekly optimisation
We advise a realistic budget for your goal and adjust weekly based on cost per result. You always pay the advertising budget directly to the platform, never through us.
Expertise
Why this works
- Cancel monthly after 3 months
- A dedicated contact
- You approve all content first
- You stay the owner of your accounts
- Transparent reporting in your portal
- No hidden advertising costs
Meta, LinkedIn and TikTok differ fundamentally in how audiences are built and what creatives they need. Meta lends itself to broad and lookalike audiences with visually strong ads, LinkedIn works with job title and company size targeting for B2B messages, and TikTok asks for native, informal video that does not feel like advertising. Campaigns that use the same format on all three structurally perform worse.
A well-built campaign also needs time to learn: changing budget, audience or creative too often disturbs that learning process. That is why we keep a balance between optimising weekly and giving the platform room to stabilise, which produces a lower cost per result in the longer run.
Direct answers to your questions
- What does social media advertising cost?
- With us, social media advertising is always a separate service alongside any content subscription. We manage Meta Ads from € 349 per month, Google Ads from € 399, TikTok Ads from € 449 and LinkedIn Ads from € 599 per month, or 15% of the advertising budget if that is higher. You pay the advertising budget itself directly to the platform.
- What does a social media agency do in terms of advertising?
- A social media advertising agency builds the campaign structure, puts audiences together, makes platform-specific creatives, sets up retargeting and tracking, and optimises campaigns weekly based on results.
- What is included?
- Campaign set-up, audience strategy, creatives, pixel and conversion tracking, retargeting, weekly optimisation and reporting in your client portal. The advertising budget itself is excluded and goes straight to the platform.
- Which businesses is this suitable for?
- For businesses that are already active organically and now want to grow leads or sales deliberately, and for businesses that need more reach or enquiries quickly alongside their organic approach.
- When can you expect results?
- The first campaigns are live within 1 to 2 weeks after you approve creatives and budget. Platforms usually need 1 to 2 weeks to learn, after which the cost per result stabilises.
- Which KPIs do you measure?
- Cost per click, cost per lead (CPL), conversion rate and, where relevant, ROAS. For B2B campaigns also the quality of the leads, based on the feedback you give in your client portal.
Example content
This is what your content could look like
Concepts for illustration. We only show real client content with permission.
- FacebookVideo ad
A short problem-solution format aimed at a lookalike audience of your existing clients.
Concept for illustration - LinkedInSponsored post
A case-driven ad for decision makers, targeted on job title and sector.
Concept for illustration - TikTokNative video
An informal company video that feels like organic content, used as retargeting for video viewers.
Concept for illustration
Packages
Packages that fit
All prices are per month and exclude Dutch VAT. You pay the advertising budget directly to the platform.
- Most chosen
Groei
More channels, more video and active growth alongside your business.
Normally € 599
€ 499per month
excl. VAT · € 603,79 incl. VAT · onboarding free right now
- Platforms
- Up to 3
- Content items
- 12 per month
- Reels
- 2 per month
Choose GroeiMinimum of 3 months, then cancel monthly
Impact
Social media as a serious channel for acquisition and branding.
Normally € 899
€ 749per month
excl. VAT · € 906,29 incl. VAT · onboarding free right now
- Platforms
- Up to 4
- Content items
- 16 per month
- Reels
- 4 per month
Choose ImpactMinimum of 3 months, then cancel monthly
Agency+
A tailored team for several brands, locations or daily content.
from€ 1.250/mo
Tailored retainer, excluding VAT
- Platforms
- More than 4
- Content items
- Tailored
- Reels
- Tailored
Book a strategy callAfter a strategy call
Frequently asked questions
Questions about social media advertising
Do I have to create an ad account myself?
Can I set a maximum for my advertising budget?
What happens if a campaign turns out not to be profitable?
Do you also work with existing creatives I already have?
Is social media advertising worthwhile without organic content?
A different question? Call or email us, you get one fixed contact person.
Free and without obligation
Get your Social Media GroeiScore for free
Fill in your details in 2 minutes. You receive a score from 0 to 100 across six areas, plus concrete opportunities for your business.