Groningen, Groningen
Social media agency Groningen
Groningen is the central city of the north: a large student population in the city and an extensive catchment area around it. That combination asks for content for two different audiences.
The city
Doing business in Groningen
In the city itself, the university, the colleges and the academic hospital shape a large part of the street scene and of the economy. That produces a young, shifting audience that is partly renewed every academic year: good news for hospitality, retail, sport, hairdressers and service providers aiming at that group, but it also means you have to be found again every year by people who do not know you yet.
Beyond the city lies a large catchment area. Businesses in Groningen often work across the whole province and into Drenthe and Friesland, with greater distances between clients than in the Randstad. Agriculture and agrifood, energy and the energy transition, construction and installation, healthcare and regional SMEs form the core there. Regional ties weigh heavily: people like to choose a business from their own area and rely strongly on recommendations.
That also explains why Facebook is still a serious channel in this region, alongside Instagram and LinkedIn. Local groups, village pages and shared posts have more effect here than in the big cities. So we choose the channels based on where your clients actually are, and not on what is fashionable elsewhere.
Our service area from Groningen
We work remotely with one fixed contact person and visit by appointment. We include these towns and municipalities in your audiences and local findability:
- Groningen
- Haren
- Zuidhorn
- Leek
- Winsum
- Hoogezand
- Delfzijl
- Assen
- Cancel monthly after 3 months
- A dedicated contact
- You approve all content first
- You stay the owner of your accounts
- Transparent reporting in your portal
- No hidden advertising costs
Sectors
Where we make the most difference in Groningen
What works differs per sector: the channel, the tone and the kind of content. Below you can see how we fill that in for this region.
Hospitality, retail and the student city
Businesses in the city centre have a new audience every year. Content around the start of the academic year, events and seasons determines a large part of the reach here.
More about this sectorConstruction and installation in the city and the region
Sustainability work, maintenance and new build produce a continuous stream of project visuals. For businesses with a large service area it is important that content shows everywhere you work.
More about this sectorHealthcare and practices
Practices in the city and in the villages recruit both clients and staff. Information and practice details work better here than promotion, within the rules for medical communication.
More about this sectorRegional SMEs and family businesses
Businesses with a long history in the region have a lot to tell: craftsmanship, generations, clients who have been coming back for years. Here, that story is a real differentiator.
More about this sectorFreelancers and service providers
Advisers, coaches and specialists serving the north from the city. For them a recognisable profile plus publishing regularly usually matters more than high production value.
More about this sector
Sound familiar?
This is what we hear from business owners in Groningen
Your clients are spread across the province, but your content unintentionally aims at the city only.
Every year part of your audience leaves and you effectively start building again.
You notice that word of mouth works well, but none of that is visible online.
You do not know whether to focus on Facebook, Instagram or LinkedIn, so you do a bit of everything.
Our approach
What we do in practice for businesses in Groningen
- 01
Choosing channels to match your service area
We look at where your clients are actually active. In this region Facebook often turns out to be valuable, while elsewhere it has been written off; we make that choice per business and not on a hunch.
- 02
Serving the city and the region separately
Where it makes sense we split the message: content and advertising for the city, and separate content and audiences for the villages and municipalities in your catchment area.
- 03
Making word of mouth visible online
We turn your recommendations into content, with the client's permission. That way the good name you have in the region also works for people who do not know you yet.
- 04
Taking the academic year into account
For businesses aiming at students we put the peak moments of the year in the calendar in advance, so you are ready when a new intake arrives.
- 05
Local findability and reporting
We set up your Google Business Profile for your whole service area and show each month which content and which places delivered most.
Direct answers about social media in Groningen
- What does a social media agency in Groningen cost?
- Zichtbaar costs € 349 per month, Groei € 599, Impact € 899 and Agency+ starts from € 1,250 per month. The prices exclude 21% Dutch VAT and the one-off onboarding costs € 199. Advertising management is a separate service; you pay the advertising budget directly to the platform.
- What does a social media agency in Groningen do?
- The agency decides which channels suit your service area, makes and publishes the content, manages replies and advertising and reports every month. In this region that often means: separate attention for the city and for the surrounding municipalities.
- What is included?
- Strategy, content calendar, copy and visuals, publishing on your channels, setting up your profiles and a monthly report in the client portal. You approve all content in advance and stay the owner of your accounts. Advertising management and content days are separate services.
- Which businesses in Groningen is this suitable for?
- For hospitality and retail in the city, for construction, installation and healthcare businesses with a service area across the province, for regional SMEs and family businesses and for freelancers serving the north.
- When can you expect results?
- The first month goes on strategy, the choice of channels and the first content. Local reach and recognition usually build up from month two. For hospitality and retail, a well-timed promotion can have an effect sooner.
- Which KPIs do you measure?
- Reach and engagement per channel and per place, follower growth, profile visits, clicks to your website and the number of enquiries, bookings or visits you attribute to social media. With advertising we measure cost per lead.
Example content
Content ideas with a Groningen angle
Concepts for illustration. We only show real client content with permission.
- FacebookPost
A post aimed at one municipality in your service area, showing that you were working there this week.
Concept for illustration - InstagramReel
The people behind the business introduce themselves, with the craftsmanship your clients mostly know by reputation.
Concept for illustration - Google Business ProfileBusiness Profile
An update with your current service area and services, so searchers from the villages see that you come to them too.
Concept for illustration
Packages
Packages for businesses in Groningen
All prices are per month and exclude Dutch VAT. You pay the advertising budget directly to the platform.
Zichtbaar
Stay professionally visible, without it costing you time.
Normally € 349
€ 299per month
excl. VAT · € 361,79 incl. VAT · onboarding free right now
- Platforms
- Up to 2
- Content items
- 8 per month
- Reels
- 1 per month
Start with ZichtbaarMinimum of 3 months, then cancel monthly
- Most chosen
Groei
More channels, more video and active growth alongside your business.
Normally € 599
€ 499per month
excl. VAT · € 603,79 incl. VAT · onboarding free right now
- Platforms
- Up to 3
- Content items
- 12 per month
- Reels
- 2 per month
Choose GroeiMinimum of 3 months, then cancel monthly
Impact
Social media as a serious channel for acquisition and branding.
Normally € 899
€ 749per month
excl. VAT · € 906,29 incl. VAT · onboarding free right now
- Platforms
- Up to 4
- Content items
- 16 per month
- Reels
- 4 per month
Choose ImpactMinimum of 3 months, then cancel monthly
Frequently asked questions
Questions about social media in Groningen
Is Facebook still worthwhile?
Can you use our clients' experiences in content?
Do you also work for businesses in Drenthe or Friesland?
We focus on students. Does that suit your approach?
A different question? Ask it through WhatsApp or email, you get one fixed contact person.
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