What does lead generation through social media cost?

A basic lead generation strategy through content and calls to action is included in Impact (€ 899 per month). For lead forms and landing pages that run on advertising, you also book advertising management as a separate service, for example Meta Ads from € 349 per month, plus a landing page from € 595. You pay the advertising budget directly to the platform.

What does a social media agency do in terms of lead generation?

A social media agency builds lead forms and landing pages, sets up advertising to generate leads, advises on follow-up and keeps track of lead status and cost per lead in a clear dashboard.

From Impact onwards a basic lead generation strategy through content and calls to action, plus a lead dashboard with a status per lead. Lead forms, landing pages and the campaign set-up itself run through advertising management and a landing page as separate services, with monthly reporting on cost per lead in your client portal.

Which businesses is this suitable for?

For businesses with a clear service or product offer who want concrete enquiries, such as installation companies, estate agents, professional services and other businesses with a demonstrable client value per lead.

When can you expect results?

The first leads usually come in within 1 to 2 weeks after the campaign goes live. A stable cost per lead usually emerges after 3 to 4 weeks of optimising.

Which KPIs do you measure?

Number of leads, cost per lead (CPL), the conversion rate of the lead form or landing page, and how leads move through the statuses towards appointment, quote and won client.

Service

Lead generation through social media

Reach and engagement are nice, but your revenue only grows with leads. We build the whole funnel: from lead form and landing page to follow-up and lead status in your client portal.

Request a free Social Media Scan See our packages

Abstracte illustratie van content die naar aanvragen leidt.

Sound familiar?

This is what we often hear

Your social media delivers followers and likes, but hardly any concrete enquiries.
Leads that come in get lost between email, DMs and phone notes.
You do not know what a lead actually costs you per platform or campaign.
Follow-up takes too long, so warm leads go cold.

Our approach

What we do for you in practice

01
Lead forms on the platform
We use native lead forms on Meta and LinkedIn, so visitors respond inside the platform without being sent to a slow website.
02
Landing pages that convert
For campaigns that need more explanation we build dedicated landing pages with one clear action, matched to the ad that leads to them.
03
Follow-up process and speed
We advise on and set up a follow-up process so new leads are contacted within an agreed period, which greatly increases the chance of conversion.
04
Lead status in the client portal
Every lead gets a status: new, contacted, appointment, quote, won or lost. That way you see at a glance where your pipeline stands.
05
Cost per lead in view
We calculate the cost per lead per campaign and platform, so you know which approach is most profitable and where you can scale up.
06
Continuous optimisation of the funnel
Forms, landing pages and audiences are tested and adjusted regularly based on conversion rates, not just on clicks.

In your client portal

Every enquiry visible, from new to won

Enquiries from your campaigns and organic channels arrive in your lead overview, with campaign, channel, status and value. You and our team update the same list. The lead overview is part of the Impact and Agency+ packages.

Leadoverzicht in het GroeiPortal met voorbeelddata: aanvragen per campagne met status en waarde. — The lead overview in the GroeiPortal. Example with demonstration data from a fictional installation company.

Expertise

Why this works

Cancel monthly after 3 months
A dedicated contact
You approve all content first
You stay the owner of your accounts
Transparent reporting in your portal
No hidden advertising costs

Lead generation through social media needs a different set-up than visibility alone. A lead form with too many fields drastically lowers conversion, while too few fields produces unsuitable leads. We find the balance per sector: enough information to qualify, without putting up a barrier to a quick enquiry.

Follow-up speed is at least as important as the ad itself. A lead that is contacted within a few hours demonstrably converts more often than a lead that only gets a reply after days. That is why we connect lead status and notifications directly to your client portal.

Direct answers to your questions

What does lead generation through social media cost?: A basic lead generation strategy through content and calls to action is included in Impact (€ 899 per month). For lead forms and landing pages that run on advertising, you also book advertising management as a separate service, for example Meta Ads from € 349 per month, plus a landing page from € 595. You pay the advertising budget directly to the platform.
What does a social media agency do in terms of lead generation?: A social media agency builds lead forms and landing pages, sets up advertising to generate leads, advises on follow-up and keeps track of lead status and cost per lead in a clear dashboard.
What is included?: From Impact onwards a basic lead generation strategy through content and calls to action, plus a lead dashboard with a status per lead. Lead forms, landing pages and the campaign set-up itself run through advertising management and a landing page as separate services, with monthly reporting on cost per lead in your client portal.
Which businesses is this suitable for?: For businesses with a clear service or product offer who want concrete enquiries, such as installation companies, estate agents, professional services and other businesses with a demonstrable client value per lead.
When can you expect results?: The first leads usually come in within 1 to 2 weeks after the campaign goes live. A stable cost per lead usually emerges after 3 to 4 weeks of optimising.
Which KPIs do you measure?: Number of leads, cost per lead (CPL), the conversion rate of the lead form or landing page, and how leads move through the statuses towards appointment, quote and won client.

Example content

This is what your content could look like

Concepts for illustration. We only show real client content with permission.

FacebookLead form ad
A direct request for a free estimate or quote, with minimal fields to fill in.
Concept for illustration
InstagramStory with link
A short explanation of a promotion that links through to a purpose-built landing page.
Concept for illustration
LinkedInSponsored post
A B2B lead form targeted on job title, with a whitepaper or advisory call as the offer.
Concept for illustration

Packages

Packages that fit

All prices are per month and exclude Dutch VAT. You pay the advertising budget directly to the platform.

Impact
Social media as a serious channel for acquisition and branding.
Normally € 899
€ 749per month
excl. VAT · € 906,29 incl. VAT · onboarding free right now
Platforms
Up to 4
Content items
16 per month
Reels
4 per month
Choose Impact
Minimum of 3 months, then cancel monthly
Most chosen
Groei
More channels, more video and active growth alongside your business.
Normally € 599
€ 499per month
excl. VAT · € 603,79 incl. VAT · onboarding free right now
Platforms
Up to 3
Content items
12 per month
Reels
2 per month
Choose Groei
Minimum of 3 months, then cancel monthly
Agency+
A tailored team for several brands, locations or daily content.
from€ 1.250/mo
Tailored retainer, excluding VAT
Platforms
More than 4
Content items
Tailored
Reels
Tailored
Book a strategy call
After a strategy call

Compare all packages Which package suits me?

Frequently asked questions

Questions about lead generation

What happens to a lead after it comes in?

The lead appears in your client portal straight away with the status 'new'. Depending on your preference you also receive an email notification, so follow-up is not delayed.

Do you follow up leads on my behalf?

By default we advise on and facilitate the process, but the follow-up itself sits with your team because they can make the best matching offer. We are happy to discuss tailored options on request.

Can a lead dashboard be connected to my own CRM?

With Impact and Agency+ a CRM connection is possible, depending on the system you use. We go through the technical options during the intake.

What if the cost per lead is too high?

We analyse whether the problem is in the audience, the form or the ad and make targeted changes. If costs stay structurally high, we reconsider the approach together with you.

Are leads from social media as valuable as leads from search engines?

That differs per sector. Social leads are often a little earlier in their orientation, but with smart targeting and a good landing page the quality is often comparable to other channels.

A different question? Call or email us, you get one fixed contact person.

Free and without obligation

Get your Social Media GroeiScore for free

Fill in your details in 2 minutes. You receive a score from 0 to 100 across six areas, plus concrete opportunities for your business.

Request the free Social Media Scan Book a strategy call

Lead generation through social media

This is what we often hear

What we do for you in practice

Lead forms on the platform

Landing pages that convert

Follow-up process and speed

Lead status in the client portal

Cost per lead in view

Continuous optimisation of the funnel

Every enquiry visible, from new to won

Why this works

Direct answers to your questions

This is what your content could look like

Packages that fit

Impact

Groei

Agency+

Questions about lead generation

Get your Social Media GroeiScore for free

What works on social media, without the noise

Subscribe