Service
Outsourcing social media: how does it work?
Hesitating between doing it yourself, hiring a freelancer or outsourcing social media to an agency? Here you can read exactly what happens from the moment you start: from first meeting to first publication.
Sound familiar?
This is what we often hear
You doubt whether outsourcing delivers what it costs, especially compared with a freelancer.
You are afraid of losing control over your channels and tone of voice.
An earlier move to an external agency was messy, without a clear plan.
You do not know which information and material you need to supply up front.
Our approach
What we do for you in practice
- 01
Week 1: intake and access
In a first meeting we map out your audience, goals and house style. You give us administrator rights on your channels; passwords and ownership stay yours.
- 02
Week 2: content strategy and calendar
We set up content pillars and a first monthly calendar, matched to your package. You receive it for approval before anything is made.
- 03
Week 3: first content and materials
You supply logos, photos and any house style guidelines through the client portal. Our copywriters and designers make the first pieces of content.
- 04
Week 4: approval and first publications
You see every item beforehand in the portal, with preview and text. Once you agree, we publish at the planned moments and monitoring of comments starts.
- 05
Fixed moments to talk
A dedicated contact person goes through the calendar, the results and any adjustments with you regularly, so outsourcing never becomes a black box.
- 06
Cancellable without hassle
Zichtbaar, Groei and Impact have a minimum term of 3 months, after which you can cancel monthly with one month's notice. Paying annually means you pay for 11 months instead of 12.
Expertise
Why this works
- Cancel monthly after 3 months
- A dedicated contact
- You approve all content first
- You stay the owner of your accounts
- Transparent reporting in your portal
- No hidden advertising costs
Doing it yourself costs time you often do not have, a freelancer is flexible but vulnerable to illness or busy periods, and outsourcing to an agency gives continuity because a whole team is involved. In a handover, the most important thing is that expectations are clear up front: who supplies what, who approves, and how quickly you respond to a draft post.
That is why we build in a fixed rhythm: a fixed day for supplying news or photos, a fixed moment for approval, and a fixed reporting date. That prevents delays and makes sure the handover feels like an established process after the first month rather than a project.
Direct answers to your questions
- What does outsourcing social media cost?
- Outsourcing social media to SocialMediaGroei.nl costs € 349 per month (Zichtbaar, up to 2 platforms), € 599 per month (Groei, up to 3 platforms, most chosen) or € 899 per month (Impact, up to 4 platforms). The one-off onboarding is € 199, excluding Dutch VAT. Advertising management comes on top of that as a separate service.
- What does a social media agency do when you outsource?
- A social media agency takes over strategy, content production, publishing, community monitoring and reporting completely, while you stay the owner of your accounts and approve every item beforehand through a client portal.
- What is included?
- Intake, content strategy, calendar, copywriting and designs, publishing, basic community monitoring, profile optimisation, a monthly report and a dedicated account manager. Advertising management is always a separate service alongside the subscription.
- Which businesses is this suitable for?
- For entrepreneurs and SMEs who now post themselves or hire a freelancer, but need continuity, a fixed team and a structured approval process.
- When can you expect results?
- The handover is complete within 4 weeks and your channel then runs on its new rhythm. Noticeable growth in reach and engagement usually follows after 2 to 3 months.
- Which KPIs do you measure?
- Reach, engagement rate, follower growth, profile visits, website clicks and the number of leads or messages. With advertising we also show cost per lead in your client portal.
Example content
This is what your content could look like
Concepts for illustration. We only show real client content with permission.
- LinkedInPost
An announcement that the SocialMediaGroei.nl team is taking over your channels, including what followers can expect.
Concept for illustration - InstagramStory
A short 'new faces' introduction of the content team behind the scenes.
Concept for illustration - FacebookCarousel
Before and after of your profile: what has been sharpened up in bio, highlights and buttons.
Concept for illustration
Packages
Packages that fit
All prices are per month and exclude Dutch VAT. You pay the advertising budget directly to the platform.
Zichtbaar
Stay professionally visible, without it costing you time.
Normally € 349
€ 299per month
excl. VAT · € 361,79 incl. VAT · onboarding free right now
- Platforms
- Up to 2
- Content items
- 8 per month
- Reels
- 1 per month
Start with ZichtbaarMinimum of 3 months, then cancel monthly
- Most chosen
Groei
More channels, more video and active growth alongside your business.
Normally € 599
€ 499per month
excl. VAT · € 603,79 incl. VAT · onboarding free right now
- Platforms
- Up to 3
- Content items
- 12 per month
- Reels
- 2 per month
Choose GroeiMinimum of 3 months, then cancel monthly
Impact
Social media as a serious channel for acquisition and branding.
Normally € 899
€ 749per month
excl. VAT · € 906,29 incl. VAT · onboarding free right now
- Platforms
- Up to 4
- Content items
- 16 per month
- Reels
- 4 per month
Choose ImpactMinimum of 3 months, then cancel monthly
Frequently asked questions
Questions about outsourcing social media
What exactly do I need to supply at the start?
What happens to the content already on my channel?
Can I move from a freelancer to SocialMediaGroei.nl without a gap in my planning?
How much of my own time does the handover take?
What if the first content does not match my expectations?
A different question? Call or email us, you get one fixed contact person.
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