Who we work for
Social media for professional services
Consultants, agencies and service providers win work through expertise and trust, often over a longer period. We build social media that shows your approach and keeps your name top of mind until a prospect is ready to choose.
Sound familiar?
This is what we often hear
Your expertise sits in the heads of your people, but can hardly be found online.
Content gets stuck at general company updates instead of showing how you work.
The directors or founders are barely visible, while in this sector it is people who inspire trust.
Sales cycles are long, and there is no content rhythm that holds on to prospects who take months.
Our approach
What we do for you in practice
- 01
Making expertise visible
We translate the knowledge of your team into content that shows how you think and work, from consultancy and IT to recruitment and marketing.
- 02
Cases in the form of an approach
Instead of figures or testimonials, we show how a question was approached: the situation, the chosen approach and the thinking behind it.
- 03
Personal branding for the directors
Founders and directors get their own content line on LinkedIn, because in professional services prospects often trust a person before they choose a company.
- 04
A content rhythm for long sales cycles
A steady, recognisable rhythm of knowledge and updates keeps your name visible to prospects who take weeks or months to decide.
- 05
Profile and company page optimisation
The LinkedIn company page and personal profiles are set up for credibility, with clear specialisations and an obvious route to getting in touch.
- 06
Monthly report and adjustments
Every month you see which subjects and formats connect best with your audience, with advice for the next period.
Expertise
What works in this sector
- Cancel monthly after 3 months
- A dedicated contact
- You approve all content first
- You stay the owner of your accounts
- Transparent reporting in your portal
- No hidden advertising costs
Professional services is a broad field: consultants, IT companies, recruitment agencies, marketing and communication agencies, and coaches or trainers all fall under it. What these businesses have in common is that the service itself is intangible, so a prospect mainly goes on expertise and trust. Content that concretely shows what an approach looks like, which steps it contains and which considerations play a part is more convincing than general claims about quality or experience.
Personal branding for the directors or founders is often more effective in this sector than a purely corporate account, because in B2B services people ultimately do business with people. A founder who regularly shares insights from their field on LinkedIn builds authority faster than an anonymous company logo posting updates.
The long sales cycle that comes with much of professional services asks for a different kind of patience in content planning than, say, an online store or a hospitality business. A prospect who comes across your content for the first time today may only decide months later. Consistency and recognisability over that period then matter more than isolated peaks, so your name is at the top of the list at the moment the decision is actually made.
Direct answers to your questions
- What does social media for professional services cost?
- Social media for professional services costs € 599 per month with Groei (up to 3 platforms, 12 content items) or € 899 per month with Impact (more platforms and more extensive content). For organisations with several brands, locations or advisers there is tailored Agency+ from € 1,250 per month. Prices exclude Dutch VAT.
- What does a social media agency do for professional services?
- For a service business, a social media agency builds content lines around expertise and approach, supports personal branding for the directors, manages profiles and company pages, and reports monthly on reach and interaction.
- What is included?
- A content calendar aimed at expertise and approach, copywriting, publishing, profile and company page optimisation, a monthly report and a dedicated account manager. Extensive personal branding for several people is part of Agency+; advertising is a separate service alongside your subscription.
- Which businesses is this suitable for?
- For consultants, IT companies, recruitment agencies, marketing and communication agencies, coaches and trainers and other B2B service providers who want to build expertise and trust with prospects who take longer to decide.
- When can you expect results?
- Within the first month the profile and content rhythm are in place. Given the longer sales cycles in this sector, visibility and authority usually build up gradually over several months, with a clear rise in reach and interaction after 2 to 3 months.
- Which KPIs do you measure?
- Reach and impressions on LinkedIn and the other channels, engagement rate, profile visits, follower growth and, where relevant, enquiries or form submissions. It is all set out clearly in your client portal.
Example content
This is what your content could look like
Concepts for illustration. We only show real client content with permission.
- LinkedInPost
The founder shares an insight from their field in response to a current development.
Concept for illustration - LinkedInCarousel
A step-by-step explanation of how your team approaches a type of question, without client names or figures.
Concept for illustration - InstagramPost
An atmospheric image of the team during a session or meeting, with a short note about how you work.
Concept for illustration
Packages
Packages that fit
All prices are per month and exclude Dutch VAT. You pay the advertising budget directly to the platform.
- Most chosen
Groei
More channels, more video and active growth alongside your business.
Normally € 599
€ 499per month
excl. VAT · € 603,79 incl. VAT · onboarding free right now
- Platforms
- Up to 3
- Content items
- 12 per month
- Reels
- 2 per month
Choose GroeiMinimum of 3 months, then cancel monthly
Impact
Social media as a serious channel for acquisition and branding.
Normally € 899
€ 749per month
excl. VAT · € 906,29 incl. VAT · onboarding free right now
- Platforms
- Up to 4
- Content items
- 16 per month
- Reels
- 4 per month
Choose ImpactMinimum of 3 months, then cancel monthly
Agency+
A tailored team for several brands, locations or daily content.
from€ 1.250/mo
Tailored retainer, excluding VAT
- Platforms
- More than 4
- Content items
- Tailored
- Reels
- Tailored
Book a strategy callAfter a strategy call
Frequently asked questions
Questions about professional services
Can you set up personal branding for several people in our company?
Can you share client cases without naming names or figures?
Does this also suit coaches and trainers without their own premises?
How do you deal with the long decision period in our sector?
Can you also help set up a lead magnet or form on LinkedIn?
A different question? Call or email us, you get one fixed contact person.
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