Who we work for
Social media for car dealerships
Your stock sits on the forecourt every week waiting for the right buyer. We turn those cars, your workshop and your craftsmanship into content that delivers viewings and enquiries.
Sound familiar?
This is what we often hear
Used cars are on the website, but are hardly put in front of people separately on social media.
Potential buyers see no footage of the car moving or from the inside before they come by.
Servicing and MOT work, your steadiest revenue, get hardly any attention in the content.
Enquiries come in by phone or form, but there is no steady flow of leads from social media.
Our approach
What we do for you in practice
- 01
Stock content and used cars
Every new or eye-catching used car gets its own post with its key specifications, a price indication and clear photos, straight after it arrives on the forecourt.
- 02
Walkaround videos
Short tours of the exterior, the interior and the details give a buyer the feeling of having seen the car before they walk in.
- 03
Servicing and MOT as a recurring theme
Alongside used cars we build fixed slots around servicing, MOT reminders and frequently asked technical questions, for revenue that runs all year.
- 04
Lead generation through Facebook
With targeted ads and a simple enquiry form we turn viewers into test drive requests or quote requests, with the budget paid directly to Facebook.
- 05
Reviews and trust
Client reviews about buying and about the workshop are made visible, because trust is decisive in a decision about a car or its servicing.
- 06
Profile optimisation
Bio, category and buttons are set up for calling, making an appointment or clicking through to the current stock.
Expertise
What works in this sector
- Cancel monthly after 3 months
- A dedicated contact
- You approve all content first
- You stay the owner of your accounts
- Transparent reporting in your portal
- No hidden advertising costs
A car dealership does not only sell cars, but also trust in the condition of a car the buyer has not seen yet. Walkaround videos, in which the exterior, the interior, the mileage and the details are shown calmly, reduce that distance considerably. Stock content works best when it goes up soon after arrival: a used car that has just reached the forecourt draws more viewers than a car that has been standing there for weeks.
Servicing and MOT work are the steadiest source of income for many garages, but in practice often get no attention on social media because it seems less visually appealing than a nice used car. With a steady rhythm of short tips, seasonal maintenance advice and MOT reminders you keep that service visible alongside sales.
Whether it is an independent garage or a franchised dealer, lead generation through Facebook and Instagram works best with a clear, low-barrier next step: a test drive request, a quote request or a direct call. Reviews about both the purchase and the workshop strengthen that step, because with a car, buyers and clients simply want to know whether others are satisfied before they decide themselves.
Direct answers to your questions
- What does social media for car dealerships cost?
- Social media for car dealerships costs € 899 per month with Impact (up to 4 platforms, 16 content items, a basic lead generation strategy) or € 599 per month with Groei (up to 3 platforms, 12 content items). Smaller garages can start with Zichtbaar from € 349 per month. Advertising management with lead tracking on Facebook is a separate service from € 349 per month. Prices exclude Dutch VAT and advertising budget.
- What does a social media agency do for car dealerships?
- For a car dealership, a social media agency makes content about stock and used cars, walkaround videos, servicing and MOT work, manages advertising aimed at leads, monitors reviews and reports monthly on reach and enquiries.
- What is included?
- A content calendar with stock and servicing content, copywriting and designs, publishing, profile optimisation, a monthly report and a dedicated account manager. Advertising management with lead tracking is a separate service alongside your subscription.
- Which businesses is this suitable for?
- For independent garages, used car dealers, franchised dealers and car businesses with their own workshop that want to keep both sales and servicing in front of people consistently.
- When can you expect results?
- Within the first month the profile and content rhythm are in place. Responses to new used cars are often noticeable after the first posts, while a steady flow of leads through advertising usually gets going after 2 to 3 months of optimising.
- Which KPIs do you measure?
- Reach and interaction per used car, profile visits, requests for test drives or quotes, cost per lead and, where relevant, cost per car sold. Everything is visible in your client portal.
Example content
This is what your content could look like
Concepts for illustration. We only show real client content with permission.
- InstagramReel
A walkaround of a car that has just arrived, from the exterior to the dashboard.
Concept for illustration - FacebookAd
A campaign around a promotional model with a direct button for a test drive request.
Concept for illustration - YouTubeVideo
A short explanation of why MOT and servicing in spring or autumn is sensible.
Concept for illustration
Packages
Packages that fit
All prices are per month and exclude Dutch VAT. You pay the advertising budget directly to the platform.
Impact
Social media as a serious channel for acquisition and branding.
Normally € 899
€ 749per month
excl. VAT · € 906,29 incl. VAT · onboarding free right now
- Platforms
- Up to 4
- Content items
- 16 per month
- Reels
- 4 per month
Choose ImpactMinimum of 3 months, then cancel monthly
- Most chosen
Groei
More channels, more video and active growth alongside your business.
Normally € 599
€ 499per month
excl. VAT · € 603,79 incl. VAT · onboarding free right now
- Platforms
- Up to 3
- Content items
- 12 per month
- Reels
- 2 per month
Choose GroeiMinimum of 3 months, then cancel monthly
Zichtbaar
Stay professionally visible, without it costing you time.
Normally € 349
€ 299per month
excl. VAT · € 361,79 incl. VAT · onboarding free right now
- Platforms
- Up to 2
- Content items
- 8 per month
- Reels
- 1 per month
Start with ZichtbaarMinimum of 3 months, then cancel monthly
Frequently asked questions
Questions about car dealerships
Can you make videos of our used cars on the forecourt?
Does lead generation also work for our workshop and not only for sales?
Do you also work for franchised dealers with importer guidelines?
How quickly can a new used car be online?
Can you also make reviews of our workshop visible?
A different question? Call or email us, you get one fixed contact person.
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