What does social media for online stores cost?

For online stores we usually advise Impact from € 899 per month (up to 4 platforms, 16 content items, active community monitoring) or Groei from € 599 per month (up to 3 platforms, 12 content items). Advertising management with retargeting on Meta is a separate service from € 349 per month, with the advertising budget paid directly to the platform, excluding Dutch VAT.

What does a social media agency do for online stores?

For online stores, a social media agency makes product content and catalogue ads, sets up retargeting for unfinished purchases, plans content around seasonal peaks and manages advertising aimed at conversion and ROAS.

Strategy, a content calendar with seasonal planning, product content and monthly reporting in the client portal are part of your subscription. Catalogue ads, retargeting and advertising management on Meta or TikTok are a separate service, with conversion tracking included.

Which businesses is this suitable for?

For online stores with a product catalogue that want to turn visitors into buyers through Instagram, Facebook, TikTok and YouTube, and that want to steer on conversion and return on advertising spend.

When can you expect results?

Catalogue ads and retargeting can deliver first clicks and conversions soon after they are set up, usually within a few weeks. Organic reach and a stable content routine build up over 2 to 3 months, as in other sectors.

Which KPIs do you measure?

Website clicks, products added to the basket, cost per lead or purchase, ROAS, and reach and engagement per product or campaign type. It is all set out in your client portal, connected to your ad accounts.

Who we work for

Social media for online stores

For an online store, revenue is what counts in the end. We use Instagram, Facebook, TikTok and YouTube for product content, retargeting and advertising that steers on conversion.

Request a free Social Media Scan See our packages

Webwinkelondernemer fotografeert een product.

Sound familiar?

This is what we often hear

You have a lot of products, but no structure to put them in front of people again and again.
Visitors leave their basket without checking out, and little is done about it.
Around peak moments such as Black Friday or the festive season there is no considered content planning.
Ads are running, but it is unclear what they really deliver compared with what they cost.

Our approach

What we do for you in practice

01
Product content and catalogue
We set up your product catalogue for catalogue ads and make content that shows products attractively.
02
A content calendar with seasonal peaks
Sinterklaas, Christmas, Black Friday and other peak moments get their own content planning, prepared well before the peak itself.
03
Retargeting and abandoned baskets
Visitors who do not check out straight away are reached again with targeted ads based on the products they viewed.
04
Using UGC and reviews
We use content from clients and their reviews to increase trust and lower the barriers to buying.
05
Advertising management as a separate service
We set up campaigns on Meta and TikTok and steer them on return on advertising spend, not only on reach. This is a service alongside your subscription, with a budget you pay directly to the platform.
06
A monthly report with sales data
You receive a report in which reach and engagement are linked to clicks, products added to the basket and, where possible, purchases.

Expertise

What works in this sector

Cancel monthly after 3 months
A dedicated contact
You approve all content first
You stay the owner of your accounts
Transparent reporting in your portal
No hidden advertising costs

For online stores, social media ultimately comes down to conversion: every post, every Reel and every ad has to contribute to visitors who actually order. That asks for a different approach than for service providers. Product content, catalogue ads and retargeting based on viewed products or abandoned baskets are at least as important for a store as brand content. TikTok and Instagram Reels lend themselves well to short product demonstrations and unboxing-style content, while Facebook and YouTube suit broader audiences and longer product explanations.

Online stores also deal with clear seasonal peaks: Sinterklaas, Christmas and Black Friday create peaks in search behaviour and buying intent that have to be prepared weeks in advance, with their own content, offers and advertising budget. Reviews and user-generated content play a large part in the decision to buy online, because the client cannot look at the product physically before ordering. With advertising we keep a close eye on return on advertising spend (ROAS), not just reach or clicks, because that is the relevant measure for a store.

Direct answers to your questions

What does social media for online stores cost?: For online stores we usually advise Impact from € 899 per month (up to 4 platforms, 16 content items, active community monitoring) or Groei from € 599 per month (up to 3 platforms, 12 content items). Advertising management with retargeting on Meta is a separate service from € 349 per month, with the advertising budget paid directly to the platform, excluding Dutch VAT.
What does a social media agency do for online stores?: For online stores, a social media agency makes product content and catalogue ads, sets up retargeting for unfinished purchases, plans content around seasonal peaks and manages advertising aimed at conversion and ROAS.
What is included?: Strategy, a content calendar with seasonal planning, product content and monthly reporting in the client portal are part of your subscription. Catalogue ads, retargeting and advertising management on Meta or TikTok are a separate service, with conversion tracking included.
Which businesses is this suitable for?: For online stores with a product catalogue that want to turn visitors into buyers through Instagram, Facebook, TikTok and YouTube, and that want to steer on conversion and return on advertising spend.
When can you expect results?: Catalogue ads and retargeting can deliver first clicks and conversions soon after they are set up, usually within a few weeks. Organic reach and a stable content routine build up over 2 to 3 months, as in other sectors.
Which KPIs do you measure?: Website clicks, products added to the basket, cost per lead or purchase, ROAS, and reach and engagement per product or campaign type. It is all set out in your client portal, connected to your ad accounts.

Example content

This is what your content could look like

Concepts for illustration. We only show real client content with permission.

TikTokShort-form video
An unboxing of a bestseller with its most important features in 15 seconds.
Concept for illustration
InstagramReel
Before and after using a product, with a clear call to action towards the store.
Concept for illustration
FacebookCatalogue ad
Retargeting of products visitors viewed but did not buy, with a time-limited offer.
Concept for illustration

Packages

Packages that fit

All prices are per month and exclude Dutch VAT. You pay the advertising budget directly to the platform.

Impact
Social media as a serious channel for acquisition and branding.
Normally € 899
€ 749per month
excl. VAT · € 906,29 incl. VAT · onboarding free right now
Platforms
Up to 4
Content items
16 per month
Reels
4 per month
Choose Impact
Minimum of 3 months, then cancel monthly
Most chosen
Groei
More channels, more video and active growth alongside your business.
Normally € 599
€ 499per month
excl. VAT · € 603,79 incl. VAT · onboarding free right now
Platforms
Up to 3
Content items
12 per month
Reels
2 per month
Choose Groei
Minimum of 3 months, then cancel monthly

Compare all packages Which package suits me?

Frequently asked questions

Questions about online stores

Can you set up catalogue ads from our product feed?

Yes, we connect your product feed to Meta and set up catalogue ads that automatically show the right products to relevant visitors.

Do you also help with Black Friday or other peak moments?

Yes, well before the peak we build a separate content planning and advertising strategy, so you do not have to improvise content and campaigns at the last moment.

Can you set up retargeting for abandoned baskets?

Yes, with the right tracking connection on your store we can reach visitors who did not check out again with targeted ads.

Do you use client reviews and user-generated content?

Where possible we use reviews and visuals supplied by clients, with their permission, because that gives new visitors confidence.

Do we pay the advertising budget to you?

No, you always pay the advertising budget directly to the platform, for example Meta or TikTok. We only invoice for management and content.

A different question? Call or email us, you get one fixed contact person.

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Social media for online stores

This is what we often hear

What we do for you in practice

Product content and catalogue

A content calendar with seasonal peaks

Retargeting and abandoned baskets

Using UGC and reviews

Advertising management as a separate service

A monthly report with sales data

What works in this sector

Direct answers to your questions

This is what your content could look like

Packages that fit

Impact

Groei

Questions about online stores

Get your Social Media GroeiScore for free

What works on social media, without the noise

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