Who we work for
Social media for plumbers and emergency services
A leak cannot wait. We make sure you are the plumber people in your region think of at the moment things go wrong, and that they know where they stand.
Sound familiar?
This is what we often hear
In an emergency people call the first name they come across, and that is rarely yours.
Clients wonder what it is going to cost and hesitate to call because of it.
Your work sits behind walls and under floors, so there is little to show.
After the busy winter period the flow of enquiries dries up.
Our approach
What we do for you in practice
- 01
Preparing for the emergency moment
We build recognition with content that runs all year, so your name is already familiar at the moment someone is standing in front of a leaking meter cupboard.
- 02
Clarity about call-out charges and rates
Content in which you explain your call-out charge, your hourly rate and how you work in an emergency removes the biggest hesitation before someone picks up the phone.
- 03
Making the emergency service visible
Your availability in the evening, at weekends and on public holidays appears in regular content and on your Google Business Profile, including the number people should call then.
- 04
A content calendar built on the seasons
Frost damage and frozen pipes in winter, gutters and outside taps in spring, ventilation and drains in summer: we are visible early instead of during the peak.
- 05
Showing certification and accreditation
If you hold the legally required certification for working on gas-fired appliances or a trade association membership, we work that into your profile and content as a verifiable signal of trust.
- 06
Reviews and recruiting engineers
We help you ask satisfied clients for a review and make content that shows your business as an employer for plumbers and engineers.
Expertise
What works in this sector
- Cancel monthly after 3 months
- A dedicated contact
- You approve all content first
- You stay the owner of your accounts
- Transparent reporting in your portal
- No hidden advertising costs
With an acute leak or blockage, almost everyone searches at that very moment: people type 'emergency plumber' with the name of their town and call one of the first results. Social media does not win that search, and it would be unfair to claim otherwise. What social media does do is influence the moment before: someone who has been seeing your business in their local timeline for months chooses the name they recognise sooner in an emergency and clicks through to your Google Business Profile more readily. That is why with plumbing businesses we steer on recognition and on the link between social media and your business profile, with opening hours, emergency number and recent reviews that match what you show online.
The second peculiarity of this trade is that the result is often invisible: a replaced pipe sits behind the wall, and unblocking a drain does not photograph well. What does work is explanation: how you trace a leak without opening up a whole wall, what the difference is between a blockage inside the house and in the municipal sewer, what happens when a water pipe in an unheated space freezes, and why the bill for an emergency on a Sunday evening is different from one on a Tuesday morning. In this trade, that openness about call-out charges and rates removes more resistance than any attractive photo, because distrust about the price is the biggest barrier.
Finally, the regulations here are concrete. Work on gas-fired appliances in the Netherlands is subject to a legal certification requirement; only certified businesses may carry out that work and they are listed in the national register. If your business holds that certification, it is a verifiable signal of trust that belongs in your profile and in content about central heating work. We only include such accreditation if you can demonstrably show it, and we never phrase guarantees about turnaround time or price that you cannot deliver in practice.
Direct answers to your questions
- What does social media for plumbers cost?
- For a plumbing business, social media starts at € 349 per month (Zichtbaar, up to 2 platforms and 8 content items), € 599 per month (Groei, up to 3 platforms and 12 content items) or € 899 per month (Impact, up to 4 platforms and 16 content items), plus a one-off € 199 onboarding. Amounts exclude Dutch VAT and exclude advertising management.
- What does a social media agency do for plumbers?
- A social media agency builds local recognition for the moment there is an emergency, makes content explaining breakdowns and rates, keeps the content calendar in step with the seasonal peaks and makes sure your Google Business Profile and social media give the same picture.
- What is included?
- Strategy, a content calendar around the season and the emergency service, copywriting, processing of your own photos and videos, publishing, profile optimisation and a monthly report in the client portal. Guidance on reviews and recruitment content are part of the plan.
- Which businesses is this suitable for?
- For plumbing businesses, drain unblocking businesses and sanitary or roofing specialists with their own service area, from a one-person business to a company with several vans and its own emergency service.
- When can you expect results?
- The profile and rhythm are in place within the first month. Local recognition builds up over 2 to 3 months. Because emergency work depends on the weather and the season, we assess the effect over a period of at least a quarter.
- Which KPIs do you measure?
- Local reach and engagement, profile visits, website clicks and above all the actions on your Google Business Profile: calls, route requests and clicks to the website. With recruitment content we measure the number of responses.
Example content
This is what your content could look like
Concepts for illustration. We only show real client content with permission.
- FacebookPost
What you can do yourself with a frozen pipe, and at what point it is better to call.
Concept for illustration - InstagramReel
Leak detection on camera: how a leak is traced without opening up a whole wall.
Concept for illustration - Google Business ProfileBusiness Profile update
Availability of the emergency service at weekends and on public holidays, with the emergency number.
Concept for illustration
Packages
Packages that fit
All prices are per month and exclude Dutch VAT. You pay the advertising budget directly to the platform.
Zichtbaar
Stay professionally visible, without it costing you time.
Normally € 349
€ 299per month
excl. VAT · € 361,79 incl. VAT · onboarding free right now
- Platforms
- Up to 2
- Content items
- 8 per month
- Reels
- 1 per month
Start with ZichtbaarMinimum of 3 months, then cancel monthly
- Most chosen
Groei
More channels, more video and active growth alongside your business.
Normally € 599
€ 499per month
excl. VAT · € 603,79 incl. VAT · onboarding free right now
- Platforms
- Up to 3
- Content items
- 12 per month
- Reels
- 2 per month
Choose GroeiMinimum of 3 months, then cancel monthly
Impact
Social media as a serious channel for acquisition and branding.
Normally € 899
€ 749per month
excl. VAT · € 906,29 incl. VAT · onboarding free right now
- Platforms
- Up to 4
- Content items
- 16 per month
- Reels
- 4 per month
Choose ImpactMinimum of 3 months, then cancel monthly
Frequently asked questions
Questions about plumbers
Does social media really bring us emergency jobs?
We have hardly any time to take photos. Is it still possible?
Are you allowed to show a client's home?
Can you mention our accreditation or certification?
Do you also help us get more reviews?
A different question? Call or email us, you get one fixed contact person.
Free and without obligation
Get your Social Media GroeiScore for free
Fill in your details in 2 minutes. You receive a score from 0 to 100 across six areas, plus concrete opportunities for your business.