Platform
LinkedIn marketing for B2B businesses
For B2B businesses, recruitment and thought leadership, LinkedIn is often the platform with the most commercial impact. We build up both your company page and the director's personal profile into a credible source in your field.
Sound familiar?
This is what we often hear
Your company page on LinkedIn has been set up but is hardly ever updated.
Vacancies get little reach because there is no active network behind them.
The director or the experts in your business are invisible on LinkedIn, while personal profiles often get more reach than company pages.
It is unclear how to get from reach on LinkedIn to actual leads.
Our approach
What we do for you in practice
- 01
Company page and personal profile
We develop the company page for brand awareness and vacancies, and alongside it build up the personal profile of the director or an expert for reach and credibility.
- 02
Thought leadership content
Drawing on your expertise, we write posts about developments in your market, choices you have made and lessons from projects, in your own tone and without exaggerated sales language.
- 03
Document posts and carousels
Explanations, step-by-step plans and figures are worked out in document posts, a format that gets relatively high reach and many saves on LinkedIn.
- 04
Recruitment content
For vacancies we make content that shows the team, the working atmosphere and concrete roles, aimed at the candidates you are looking for.
- 05
LinkedIn Ads and lead forms
For lead generation we use targeted ads with built-in lead forms, so someone interested can leave their details without a detour to an external page.
- 06
Reporting on commercial results
Each month we report not only reach and followers, but also profile views, connection requests and leads from advertising.
Expertise
Why this works
- Cancel monthly after 3 months
- A dedicated contact
- You approve all content first
- You stay the owner of your accounts
- Transparent reporting in your portal
- No hidden advertising costs
On LinkedIn, personal profiles structurally perform better than company pages, because the platform is built around individual networks. For B2B businesses we therefore almost always advise making the profile of the director or a figurehead active alongside the company page, with content written from that person rather than in a corporate tone.
Document posts, also called PDF carousels, remain one of the best performing formats on LinkedIn because people look at them longer and save them more often to read later. We use that format deliberately for substantive subjects, such as a step-by-step plan or an explanation of a service, where text-only posts would come across as flat.
LinkedIn Ads are more expensive per click than most other platforms, but with a well-built audience and lead form the quality of leads is usually higher. That is why we always set up campaigns on job function, sector or company size instead of broad targeting, and use the built-in lead form to keep the barrier to an enquiry as low as possible.
Direct answers to your questions
- What does LinkedIn marketing cost?
- LinkedIn marketing at SocialMediaGroei.nl costs € 599 per month (Groei, up to 3 platforms, 12 content items) or € 899 per month (Impact, up to 4 platforms, 16 content items). For larger recruitment or account-based campaigns there is Agency+ from € 1,250 per month. We manage LinkedIn Ads with lead forms as a separate service from € 599 per month, excluding Dutch VAT and advertising budget.
- What does a social media agency do in terms of LinkedIn marketing?
- A social media agency builds up the company page and, where relevant, a personal profile, writes thought leadership and document posts, makes recruitment content, sets up LinkedIn Ads with lead forms and reports on profile views and leads.
- What is included?
- Content calendar, copywriting and designs, document posts, publishing on the company page and on request on a personal profile, basic community monitoring and a monthly report in the client portal. LinkedIn Ads and lead forms are always booked as a separate service alongside the subscription.
- Which businesses is this suitable for?
- For B2B businesses, professional services, accountancy firms and law firms that want to build visibility, thought leadership or recruitment through LinkedIn towards other businesses and professionals.
- When can you expect results?
- The company page and the content rhythm are in place within the first month. Reach and profile views usually grow visibly after 2 to 3 months; leads through ads with lead forms often come sooner.
- Which KPIs do you measure?
- Reach and impressions, profile views, connection requests, follower growth, clicks through to your website and leads from lead forms. For vacancies also the number of responses and the reach within the audience you want.
Example content
This is what your content could look like
Concepts for illustration. We only show real client content with permission.
- LinkedInDocument post
A five-slide step-by-step plan of how a job with you runs from intake to handover.
Concept for illustration - LinkedInPersonal post
The director shares a lesson from a recent project, written in the first person without sales language.
Concept for illustration - LinkedInVacancy post
A short video introduction of the team with a clear call to apply for the open role.
Concept for illustration
Packages
Packages that fit
All prices are per month and exclude Dutch VAT. You pay the advertising budget directly to the platform.
- Most chosen
Groei
More channels, more video and active growth alongside your business.
Normally € 599
€ 499per month
excl. VAT · € 603,79 incl. VAT · onboarding free right now
- Platforms
- Up to 3
- Content items
- 12 per month
- Reels
- 2 per month
Choose GroeiMinimum of 3 months, then cancel monthly
Impact
Social media as a serious channel for acquisition and branding.
Normally € 899
€ 749per month
excl. VAT · € 906,29 incl. VAT · onboarding free right now
- Platforms
- Up to 4
- Content items
- 16 per month
- Reels
- 4 per month
Choose ImpactMinimum of 3 months, then cancel monthly
Agency+
A tailored team for several brands, locations or daily content.
from€ 1.250/mo
Tailored retainer, excluding VAT
- Platforms
- More than 4
- Content items
- Tailored
- Reels
- Tailored
Book a strategy callAfter a strategy call
Frequently asked questions
Questions about linkedin marketing
Does the director have to spend time on LinkedIn?
Can you manage several personal profiles at the same time?
Does LinkedIn also work for recruitment without paid advertising?
How does a lead form on LinkedIn work exactly?
A different question? Call or email us, you get one fixed contact person.
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