Who we work for
Social media for installation companies
From emergency call-outs to sustainability: we make your installation company visible at the moment clients need you, locally and all year round.
Sound familiar?
This is what we often hear
Clients do not know that you also offer an emergency or breakdown service.
You offer heat pumps, solar panels and charging points, but hardly communicate about them.
Your Google Business Profile is out of date or incomplete, while that is where clients look first.
In winter and summer you are extremely busy, but outside the season your channels stay quiet.
Our approach
What we do for you in practice
- 01
Making the emergency service visible
We make sure your emergency and breakdown service appears clearly in your content and on your profiles, so clients know where to turn.
- 02
Sustainability as a content theme
Heat pumps, solar panels and charging points get their own content: explanations, frequently asked questions and examples of installations.
- 03
Google Business Profile in order
Opening hours, services, photos and reviews on your Google Business Profile are kept current for local findability.
- 04
Seasonal planning
Content for boiler maintenance in winter and air conditioning in summer is planned well in advance, so you are visible in time.
- 05
Recruiting engineers
Alongside winning clients, we make content that makes your business attractive to new engineers in a tight labour market.
- 06
Reporting and adjustments
Each month you see which content and which seasonal themes perform best in reach and enquiries.
Expertise
What works in this sector
- Cancel monthly after 3 months
- A dedicated contact
- You approve all content first
- You stay the owner of your accounts
- Transparent reporting in your portal
- No hidden advertising costs
Installation companies have a number of recurring content themes that work well: making the emergency and breakdown service visible so clients know you can be reached in the evening or at the weekend, and sustainability as a growing subject with heat pumps, solar panels and charging points. Clients increasingly do their research online before they call an installer, and concrete explanations about subsidies, payback time or installation time help with that research. Local visibility matters extra for installation companies, because most clients look for an engineer from their own region; that is why in this sector we put relatively much attention on a current and complete Google Business Profile alongside Facebook and Instagram.
The installation sector also has clear seasonal peaks: winter brings a rush around boiler breakdowns and maintenance, summer around air conditioning, and sustainability projects often run all year but peak when subsidies change. That is why we build the content calendar around these seasons, so you are already visible well before the peak instead of starting on it while you are busiest. As in construction, recruiting engineers is a constant theme in this sector, and content about the team and the working atmosphere helps with that alongside purely client-focused content.
Direct answers to your questions
- What does social media for installation companies cost?
- For installation companies, social media starts at € 349 per month (Zichtbaar, up to 2 platforms, 8 content items), through € 599 per month (Groei, up to 3 platforms including Google Business Profile, 12 content items) to € 899 per month (Impact, up to 4 platforms, 16 content items). Prices exclude Dutch VAT and advertising budget.
- What does a social media agency do for installation companies?
- A social media agency makes content around the emergency service, sustainability and seasonal themes, keeps your Google Business Profile current for local findability and, where you want it, manages advertising aimed at your service area.
- What is included?
- Strategy, a content calendar with seasonal planning, copywriting, designs, management of your Google Business Profile, publishing on social media, profile optimisation and a monthly report in the client portal.
- Which businesses is this suitable for?
- For installation companies in heating, cooling, electrical work or sustainability that want to be visible in their region both for breakdowns and emergency work and for new installations such as heat pumps and solar panels.
- When can you expect results?
- Your Google Business Profile and social media are in order within the first month. More local visibility and enquiries usually build up after 2 to 3 months, strengthened by the season you are in.
- Which KPIs do you measure?
- Reach, profile views on Google and social media, website clicks, phone calls from your Google Business Profile and enquiries. With advertising also cost per lead.
Example content
This is what your content could look like
Concepts for illustration. We only show real client content with permission.
- Google Business ProfileBusiness Profile update
A post about the extended opening hours of the emergency service during the winter months.
Concept for illustration - InstagramCarousel
A five-slide explanation of how a heat pump works and what the payback time is.
Concept for illustration - FacebookPost
A reminder to have the boiler checked before winter, with a direct way to book it.
Concept for illustration
Packages
Packages that fit
All prices are per month and exclude Dutch VAT. You pay the advertising budget directly to the platform.
- Most chosen
Groei
More channels, more video and active growth alongside your business.
Normally € 599
€ 499per month
excl. VAT · € 603,79 incl. VAT · onboarding free right now
- Platforms
- Up to 3
- Content items
- 12 per month
- Reels
- 2 per month
Choose GroeiMinimum of 3 months, then cancel monthly
Zichtbaar
Stay professionally visible, without it costing you time.
Normally € 349
€ 299per month
excl. VAT · € 361,79 incl. VAT · onboarding free right now
- Platforms
- Up to 2
- Content items
- 8 per month
- Reels
- 1 per month
Start with ZichtbaarMinimum of 3 months, then cancel monthly
Impact
Social media as a serious channel for acquisition and branding.
Normally € 899
€ 749per month
excl. VAT · € 906,29 incl. VAT · onboarding free right now
- Platforms
- Up to 4
- Content items
- 16 per month
- Reels
- 4 per month
Choose ImpactMinimum of 3 months, then cancel monthly
Frequently asked questions
Questions about installation companies
Can you also manage our Google Business Profile?
How do you deal with the seasonal rush in our sector?
Can you make content about heat pumps and solar panels without us supplying everything?
Do you also help with recruiting engineers?
A different question? Call or email us, you get one fixed contact person.
Free and without obligation
Get your Social Media GroeiScore for free
Fill in your details in 2 minutes. You receive a score from 0 to 100 across six areas, plus concrete opportunities for your business.