Who we work for
Social media for construction firms
Your best marketing is your own work. We turn project photos, before-and-after visuals and craftsmanship into content that convinces clients and attracts skilled workers.
Sound familiar?
This is what we often hear
Beautiful projects are completed, but never recorded or shared.
Potential clients can hardly see online what kind of work you deliver.
Good tradespeople are scarce, and your business is not attractive as an employer online.
Local visibility in your own region lags behind the quality of your work.
Our approach
What we do for you in practice
- 01
Planning project content
We agree with you at which moments in a project photos or video are taken, from the start to the handover.
- 02
Working out before-and-after content
Before-and-after visuals of renovations, conversions or new builds are turned into convincing carousels and Reels.
- 03
Showing craftsmanship and the team
Content that shows how your people work builds trust with clients and appeals to potential new colleagues.
- 04
Increasing local visibility
Content and, where relevant, advertising are aimed at your service area, so you are visible to clients in your region.
- 05
Recruitment content
For vacancies we make content that shows your business as an employer, aimed at the tradespeople you are looking for.
- 06
Reporting and adjustments
Each month you see which content performs best, so the content calendar is adjusted accordingly.
Expertise
What works in this sector
- Cancel monthly after 3 months
- A dedicated contact
- You approve all content first
- You stay the owner of your accounts
- Transparent reporting in your portal
- No hidden advertising costs
For construction firms, contractors and plumbers, project content is the core of good social media: before-and-after visuals of a conversion, photos of the handover day or a timelapse of the build speak louder than polished marketing language. What matters here is always having the client's permission to share photos of their home or premises, certainly with private clients. That is why we ask as standard whether visuals may be shared and take privacy-sensitive situations into account.
Safety on site is a second point of attention: content made on a building site has to comply with the safety rules that apply there, so no footage that normalises unsafe working. Besides winning clients, recruitment plays a big part in construction, because good tradespeople are scarce. Content that shows what it is like to work at your business, from team outings to the approach on a project, helps attract new engineers, carpenters or plumbers as well as clients.
Direct answers to your questions
- What does social media for construction firms cost?
- For construction firms, social media starts at € 349 per month (Zichtbaar, up to 2 platforms, 8 content items), through € 599 per month (Groei, up to 3 platforms, 12 content items) to € 899 per month (Impact, up to 4 platforms, 16 content items and more extensive recruitment content). Advertising management is a separate service. Prices exclude Dutch VAT and advertising budget.
- What does a social media agency do for construction firms?
- A social media agency plans project content, turns photos and video from building sites into before-and-after content, makes recruitment content for vacancies and takes care of local visibility in your service area.
- What is included?
- Strategy, a content calendar matched to project handovers, copywriting, turning project photos into posts and Reels, publishing, profile optimisation and a monthly report in the client portal.
- Which businesses is this suitable for?
- For construction firms, contractors, plumbers and other trade businesses that want to show their projects and craftsmanship to clients and attract new tradespeople at the same time.
- When can you expect results?
- Your profile and rhythm are in place within the first month. Recognition in your region and more enquiries usually build up after 2 to 3 months of consistent project content.
- Which KPIs do you measure?
- Reach and engagement per project, follower growth, profile visits, website clicks and enquiries. For recruitment content also the number of responses to vacancy posts.
Example content
This is what your content could look like
Concepts for illustration. We only show real client content with permission.
- InstagramCarousel
Before-and-after photos of a recent conversion, with a short note per stage.
Concept for illustration - FacebookReel
A timelapse of a project from start to handover.
Concept for illustration - LinkedInPost
A vacancy for an engineer or carpenter, explaining the team and the working atmosphere.
Concept for illustration
Packages
Packages that fit
All prices are per month and exclude Dutch VAT. You pay the advertising budget directly to the platform.
- Most chosen
Groei
More channels, more video and active growth alongside your business.
Normally € 599
€ 499per month
excl. VAT · € 603,79 incl. VAT · onboarding free right now
- Platforms
- Up to 3
- Content items
- 12 per month
- Reels
- 2 per month
Choose GroeiMinimum of 3 months, then cancel monthly
Zichtbaar
Stay professionally visible, without it costing you time.
Normally € 349
€ 299per month
excl. VAT · € 361,79 incl. VAT · onboarding free right now
- Platforms
- Up to 2
- Content items
- 8 per month
- Reels
- 1 per month
Start with ZichtbaarMinimum of 3 months, then cancel monthly
Impact
Social media as a serious channel for acquisition and branding.
Normally € 899
€ 749per month
excl. VAT · € 906,29 incl. VAT · onboarding free right now
- Platforms
- Up to 4
- Content items
- 16 per month
- Reels
- 4 per month
Choose ImpactMinimum of 3 months, then cancel monthly
Frequently asked questions
Questions about construction firms
Are you allowed to share photos of our projects just like that?
Can you also help us recruit staff through social media?
Do we have to take photos and videos on site ourselves?
Do you take site safety into account in content?
A different question? Call or email us, you get one fixed contact person.
Free and without obligation
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