Who we work for
Social media for hospitality
Your kitchen, your atmosphere and your team deserve channels that genuinely make people hungry. We make and manage content that tempts guests to book a table, not only to like a post.
Sound familiar?
This is what we often hear
Photos of dishes and of the place do not look like they are meant to tempt guests to visit.
New menus, seasonal dishes and events are announced too late or not at all.
Reviews on Google and Facebook stay unanswered, while that is exactly what guests look at before booking.
There is no time to post consistently alongside service, the kitchen and the rota.
Our approach
What we do for you in practice
- 01
A visual content strategy
Dishes, atmosphere, terrace and team get a consistent visual style that suits your concept, from informal lunchroom to fine dining.
- 02
A content calendar around the seasons
We plan content around seasonal menus, holidays and busy periods, so you are visible in time for Christmas, Valentine's Day or the summer terrace.
- 03
Short videos from the kitchen and the floor
Short, informal videos of preparation, the team and the atmosphere perform well in hospitality and feel more approachable than polished visuals.
- 04
Review management and reputation
We monitor and answer reviews on Google and Facebook on your behalf, in a tone that suits your place, including when a review is critical.
- 05
Profile set-up with booking
Bio, buttons and links are set up so an interested guest can book a table or look at your menu in one step.
- 06
Campaigns around events
As a separate service alongside your subscription we run targeted ads around live music, holidays or a new menu, with the budget paid directly to the platform.
Expertise
What works in this sector
- Cancel monthly after 3 months
- A dedicated contact
- You approve all content first
- You stay the owner of your accounts
- Transparent reporting in your portal
- No hidden advertising costs
Hospitality lives on visuals and on being current. A menu changes with the season, there are fixed peak moments such as Christmas, Valentine's Day, Mother's Day and New Year's Eve, and guests look at atmosphere before they make a choice. That is why we build the content calendar around that rhythm: announcing seasonal dishes in time, making use of terrace weather as soon as it arrives, and putting holidays in front of people well in advance instead of on the day itself.
Reviews weigh more heavily in hospitality than in many other sectors, because guests often check Google or Facebook before booking a table. Replying consistently and professionally, including to a less positive review, shows that someone is reading and thinking along. Booking buttons on Instagram and Facebook, connected to your own reservation system, also remove the barriers between a nice post and an actual booking.
For hotels and other places to stay the focus shifts a little: alongside food and drink we show the rooms, the facilities and the experience, and we play into booking moments such as holiday periods and weekends away. In every segment, from takeaway to restaurant and hotel, short video remains the format that conveys atmosphere and trust fastest.
Direct answers to your questions
- What does social media for hospitality cost?
- Social media for hospitality starts at € 349 per month (Zichtbaar, up to 2 platforms, 8 content items) or € 599 per month (Groei, up to 3 platforms, 12 content items including video). For places with several locations or a lot of video there is Impact from € 899 per month. Prices exclude Dutch VAT and advertising budget.
- What does a social media agency do for hospitality?
- For a hospitality business, a social media agency makes atmosphere and food photography, plans content around seasons and events, answers reviews and messages, sets up profiles with booking buttons and reports monthly on reach and interaction.
- What is included?
- Content calendar, direction for photography and video as agreed, copywriting, publishing, review monitoring, profile optimisation with a booking button, a monthly report and a dedicated account manager. Advertising management around events is a separate service alongside your subscription.
- Which businesses is this suitable for?
- For restaurants, cafés, lunchrooms, caterers and hotels that want to keep their place in front of local and regional guests consistently, without the team having to spend time on it every day.
- When can you expect results?
- Within the first month the profile, visual style and content rhythm are in place. Reach and interaction usually grow visibly after 2 to 3 months, and around holidays or events the effect is often noticeable sooner.
- Which KPIs do you measure?
- Reach, engagement rate, follower growth, profile visits, clicks through to booking or the menu, and the number of reviews and replies. With advertising also cost per result. It is all set out clearly in your client portal.
Example content
This is what your content could look like
Concepts for illustration. We only show real client content with permission.
- InstagramReel
Thirty seconds from the kitchen: from mise en place to the plate on the table.
Concept for illustration - FacebookPost
An announcement of the new seasonal menu with the three most popular new dishes.
Concept for illustration - Google Business ProfileUpdate
A short update about changed opening hours around a holiday, with a link to booking.
Concept for illustration
Packages
Packages that fit
All prices are per month and exclude Dutch VAT. You pay the advertising budget directly to the platform.
- Most chosen
Groei
More channels, more video and active growth alongside your business.
Normally € 599
€ 499per month
excl. VAT · € 603,79 incl. VAT · onboarding free right now
- Platforms
- Up to 3
- Content items
- 12 per month
- Reels
- 2 per month
Choose GroeiMinimum of 3 months, then cancel monthly
Zichtbaar
Stay professionally visible, without it costing you time.
Normally € 349
€ 299per month
excl. VAT · € 361,79 incl. VAT · onboarding free right now
- Platforms
- Up to 2
- Content items
- 8 per month
- Reels
- 1 per month
Start with ZichtbaarMinimum of 3 months, then cancel monthly
Impact
Social media as a serious channel for acquisition and branding.
Normally € 899
€ 749per month
excl. VAT · € 906,29 incl. VAT · onboarding free right now
- Platforms
- Up to 4
- Content items
- 16 per month
- Reels
- 4 per month
Choose ImpactMinimum of 3 months, then cancel monthly
Frequently asked questions
Questions about hospitality
Can you also make videos of our dishes and kitchen?
Do you connect a reservation system to our social media?
Do you also work for hotels or only for restaurants?
How do you deal with a less positive review?
Can you make the most of busy holidays such as Christmas?
A different question? Call or email us, you get one fixed contact person.
Free and without obligation
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