Den Haag, Zuid-Holland
Social media agency The Hague
The Hague is a city of government, law and professional services, with a pronounced coastal and hospitality side alongside it. We translate that into content that matches the tone your clients are used to.
The city
Doing business in Den Haag
The Hague is the seat of government in the Netherlands. Ministries, executive agencies, embassies and international institutions have given rise to a broad layer of businesses around them: law firms, notaries, consultancies, trade associations, research and communication agencies and IT providers that supply the public sector. That means your audience is often not the consumer, but a policy adviser, lawyer, buyer or director who wants to be able to place your name before a conversation follows.
The city also has a very different side: Scheveningen and the Zeeheldenkwartier with hospitality, beach pavilions, retail and tourism, and areas such as the Binckhorst where manufacturers, car businesses and creative entrepreneurs sit side by side. Those two worlds need different content. A consultancy in the Beatrixkwartier benefits from calm knowledge sharing on LinkedIn, while a beach pavilion or a shop in the Frederikstraat depends on visuals, season and being current.
What they have in common is that the Haaglanden region is compact. Rijswijk, Voorburg, Leidschendam, Wassenaar, Delft and Zoetermeer are all close to the city, and many businesses work across that whole area. In advertising it therefore rarely works to target the municipal boundary alone; we build audiences that follow the service area you use yourself.
Our service area from Den Haag
We work remotely with one fixed contact person and visit by appointment. We include these towns and municipalities in your audiences and local findability:
- Den Haag
- Scheveningen
- Rijswijk
- Voorburg
- Leidschendam
- Wassenaar
- Zoetermeer
- Delft
- Westland
- Cancel monthly after 3 months
- A dedicated contact
- You approve all content first
- You stay the owner of your accounts
- Transparent reporting in your portal
- No hidden advertising costs
Sectors
Where we make the most difference in Den Haag
What works differs per sector: the channel, the tone and the kind of content. Below you can see how we fill that in for this region.
Legal and governmental services
Lawyers, notaries, mediators and consultancies around government in The Hague. Content here is about explaining changes in the law, frequently asked questions and the face behind the firm, without anything being shared about current cases or clients.
More about this sectorProfessional services and IT
Consultants, accountants, interim agencies and suppliers working for the public sector. LinkedIn is the centre of gravity here: knowledge articles, project insights within the limits of confidentiality, and personal content from the partners and advisers themselves.
More about this sectorHospitality, beach and retail
From Scheveningen to the centre. Here being current counts: weather, season, events and menu changes. Reels and stories that are relevant today do more than a carefully planned post from last month.
More about this sectorHealthcare and practices
Dentists, physiotherapists, GP practices and private clinics in the city and the surrounding municipalities. Content focuses on information, practice details and recruiting staff, always within the rules for medical communication.
More about this sectorConstruction, installation and manufacturing
The Binckhorst and the surrounding municipalities hold a lot of engineering and construction. Project videos, before-and-after visuals and vacancy content work best here, because clients and future engineers are both watching.
More about this sector
Sound familiar?
This is what we hear from business owners in Den Haag
Your firm is known to existing contacts, but anyone who does not know you finds hardly anything online about how you work.
You want to be visible without putting confidentiality towards clients at risk.
There is material, but nobody who consistently turns it into content and publishes it.
Targeting advertising at the municipality of The Hague alone delivers too little reach in your actual service area.
Our approach
What we do in practice for businesses in Den Haag
- 01
Mapping the service area
We start with the question of where your clients really come from. Often that is Haaglanden and not The Hague alone, and we match audiences, language and location references to that.
- 02
A tone that suits your sector
A law firm on the Lange Voorhout sounds different from a beach bar in Scheveningen. We set that tone out in advance in your brand profile, so every post is recognisably yours.
- 03
Content without confidentiality risk
For legal and governmental clients we work with explanation, current affairs and team content rather than the substance of cases. You approve everything in advance, so nothing goes out that you have not seen.
- 04
Local visibility in search results
We set up your Google Business Profile and make sure your name, service area and services are consistent across your channels, so someone searching in the region actually comes across you.
- 05
Advertising at regional level
We target advertising on Meta or LinkedIn at the area and the job roles that matter to you. You always pay the advertising budget directly to the platform, so there is no mark-up on it.
Direct answers about social media in Den Haag
- What does a social media agency in The Hague cost?
- With us, social media starts at € 349 per month (Zichtbaar), with Groei at € 599 and Impact at € 899 per month. Agency+ starts from € 1,250 per month. All amounts exclude 21% Dutch VAT, with a one-off onboarding of € 199. Advertising management is a separate service and you pay the advertising budget directly to the platform.
- What does a social media agency in The Hague do?
- A social media agency takes strategy, content production, publishing, replies and reporting off your hands. For clients in The Hague that often means: LinkedIn content for legal and governmental audiences, visual content for hospitality and retail, and advertising aimed at the Haaglanden region.
- What is included?
- Strategy, content calendar, copy and image editing, publishing on your channels, profile optimisation and a monthly report in the client portal. You approve all content in advance and stay the owner of your accounts. Advertising management and content days on location are separate services.
- Which businesses in The Hague is this suitable for?
- For firms and businesses with roughly 5 to 50 employees and for freelancers who want to be visible professionally. In this region those are mainly legal and professional service providers, IT suppliers, healthcare practices, hospitality and construction and installation companies.
- When can you expect results?
- Your profiles and content rhythm are in place within the first month. Recognition among your audience in the region and the first enquiries through social media usually build up after two to three months of consistent publishing. Advertising can deliver enquiries sooner, but also needs a learning period.
- Which KPIs do you measure?
- Reach and engagement per channel, follower growth, profile visits, website clicks and the number of enquiries that come in through social media. With advertising, cost per lead and the number of conversations are added. You see those figures every month in your client portal.
Example content
Content ideas with a Den Haag angle
Concepts for illustration. We only show real client content with permission.
- LinkedInKnowledge post
An explanation of a change in the law that affects your clients in the region, in plain language and without legal jargon.
Concept for illustration - InstagramReel
A short tour of your office or practice, so a new client knows who they will be sitting across from.
Concept for illustration - FacebookPost
An announcement aimed at the surrounding municipalities, clearly stating your service area.
Concept for illustration
Packages
Packages for businesses in Den Haag
All prices are per month and exclude Dutch VAT. You pay the advertising budget directly to the platform.
- Most chosen
Groei
More channels, more video and active growth alongside your business.
Normally € 599
€ 499per month
excl. VAT · € 603,79 incl. VAT · onboarding free right now
- Platforms
- Up to 3
- Content items
- 12 per month
- Reels
- 2 per month
Choose GroeiMinimum of 3 months, then cancel monthly
Impact
Social media as a serious channel for acquisition and branding.
Normally € 899
€ 749per month
excl. VAT · € 906,29 incl. VAT · onboarding free right now
- Platforms
- Up to 4
- Content items
- 16 per month
- Reels
- 4 per month
Choose ImpactMinimum of 3 months, then cancel monthly
Zichtbaar
Stay professionally visible, without it costing you time.
Normally € 349
€ 299per month
excl. VAT · € 361,79 incl. VAT · onboarding free right now
- Platforms
- Up to 2
- Content items
- 8 per month
- Reels
- 1 per month
Start with ZichtbaarMinimum of 3 months, then cancel monthly
Frequently asked questions
Questions about social media in Den Haag
Do you have an office in The Hague?
Can you work with clients who are bound by confidentiality?
Do you target advertising at the municipality of The Hague only?
Can you also help recruit staff in the region?
A different question? Ask it through WhatsApp or email, you get one fixed contact person.
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