Utrecht, Utrecht
Social media agency Utrecht
Utrecht is a city of service providers, healthcare and knowledge organisations, with a service area that often covers the whole of the central Netherlands. We build content that makes your expertise visible.
The city
Doing business in Utrecht
Because of its central location, Utrecht has long been a base for organisations serving the whole country: trade associations, umbrella bodies, knowledge institutions, insurers, IT providers and consultancies. Around them sits an extensive network of smaller suppliers: consultants, trainers, software companies, accountants and legal advisers. For them, online visibility is mainly about demonstrable expertise, because the work usually only comes after a recommendation or a conversation.
Healthcare is also strongly represented, from the Utrecht Science Park to the many practices in districts such as Leidsche Rijn, Overvecht and Tuindorp. For healthcare businesses, social media is mainly a way to inform people, keep practice details current and recruit staff, and far less a sales channel. That asks for a different tone and for care about what you may and may not claim.
Finally, the city has a lively centre with independent shops, hospitality and creative entrepreneurs, and in Leidsche Rijn and Papendorp a business area is growing where service providers and IT companies are based. For businesses in this region the service area often extends to Amersfoort, Woerden, Zeist and Nieuwegein, and we match advertising and local findability to that.
Our service area from Utrecht
We work remotely with one fixed contact person and visit by appointment. We include these towns and municipalities in your audiences and local findability:
- Utrecht
- Nieuwegein
- Houten
- Zeist
- De Bilt
- Woerden
- Amersfoort
- IJsselstein
- Cancel monthly after 3 months
- A dedicated contact
- You approve all content first
- You stay the owner of your accounts
- Transparent reporting in your portal
- No hidden advertising costs
Sectors
Where we make the most difference in Utrecht
What works differs per sector: the channel, the tone and the kind of content. Below you can see how we fill that in for this region.
Consultancy and advice
Advisers, trainers and interim professionals sell trust. Sharing knowledge on LinkedIn, explaining how you work and personal content from the advisers themselves are the most important instruments here.
More about this sectorAccountancy and bookkeeping
Firms in the city and the surrounding municipalities have a strong seasonal pattern around tax returns and annual accounts. Content that runs ahead of those moments prevents a last-minute rush.
More about this sectorHealthcare and practices
GPs, dentists, physiotherapists and private practices. Information, practice details and recruitment content, within the rules that apply to medical communication.
More about this sectorIT and software
Software companies and IT providers around Papendorp and the Science Park. For them, content that makes a complex product understandable works better than product announcements.
More about this sectorShops and hospitality in the centre
Independent businesses in the centre and the districts benefit from local reach: opening hours, season, new collections and the people behind the business.
More about this sector
Sound familiar?
This is what we hear from business owners in Utrecht
You know a lot about your field, but hardly any of it appears online because writing always gets pushed aside.
Your work comes mainly from your network, so growth stalls once that network is exhausted.
Your LinkedIn page exists, but something is rarely posted on it.
You serve clients across the central Netherlands, but online it looks as if you only work in the city.
Our approach
What we do in practice for businesses in Utrecht
- 01
Turning expertise into content
We interview you briefly and turn your answers into posts, articles and videos. So you do not have to write; you only have to talk and approve.
- 02
Setting up LinkedIn as the main channel
For service providers in this region LinkedIn is usually the most important channel. We set up your company page and help the advisers or owners to be visible themselves.
- 03
Taking the season and the calendar into account
Filing deadlines, changes in the law, holiday periods or the academic year determine when your audience is open to a message. We put those moments in the calendar in advance.
- 04
Local findability in order
We set up your Google Business Profile and make sure your service area, services and opening hours are correct everywhere, so someone searching in the region finds you.
- 05
Reporting that says something
In your monthly report you see which subjects worked best and which enquiries came out of them, so next month's calendar is adjusted accordingly.
Direct answers about social media in Utrecht
- What does a social media agency in Utrecht cost?
- Zichtbaar costs € 349 per month, Groei € 599 and Impact € 899 per month; Agency+ starts from € 1,250 per month. The amounts exclude 21% Dutch VAT and the one-off onboarding costs € 199. Advertising management is a separate service and you pay the advertising budget directly to the platform.
- What does a social media agency in Utrecht do?
- The agency translates your expertise into content, takes care of the planning and publishing, answers comments and messages and reports every month. For service providers in Utrecht the emphasis is usually on LinkedIn, sharing knowledge and local findability in the central Netherlands.
- What is included?
- Strategy, content calendar, copy and visuals, publishing on your channels, optimisation of your profiles and a monthly report in the client portal. You approve all content in advance and stay the owner of your accounts. Advertising management and content days are separate services.
- Which businesses in Utrecht is this suitable for?
- For consultancies, accountancy firms, IT providers, healthcare practices and SMEs with roughly 5 to 50 employees, and for independent specialists who want to make their expertise visible to clients in the region.
- When can you expect results?
- Your profiles and content rhythm are in place within the first month. With knowledge-driven content it usually takes two to three months before you notice that people approach you differently: better prepared and with a more concrete question.
- Which KPIs do you measure?
- Reach and engagement per subject, follower growth of the company page and of personal profiles, profile visits, website clicks and the number of enquiries through social media. With advertising, cost per lead is added.
Example content
Content ideas with a Utrecht angle
Concepts for illustration. We only show real client content with permission.
- LinkedInKnowledge post
Answer the question clients have asked you most this quarter, with a concrete example alongside it.
Concept for illustration - InstagramCarousel
Explain in five screens how your programme runs, from first conversation to completion.
Concept for illustration - Google Business ProfileBusiness Profile
An update about your service area and services, so searchers in the region see straight away whether you fit.
Concept for illustration
Packages
Packages for businesses in Utrecht
All prices are per month and exclude Dutch VAT. You pay the advertising budget directly to the platform.
- Most chosen
Groei
More channels, more video and active growth alongside your business.
Normally € 599
€ 499per month
excl. VAT · € 603,79 incl. VAT · onboarding free right now
- Platforms
- Up to 3
- Content items
- 12 per month
- Reels
- 2 per month
Choose GroeiMinimum of 3 months, then cancel monthly
Zichtbaar
Stay professionally visible, without it costing you time.
Normally € 349
€ 299per month
excl. VAT · € 361,79 incl. VAT · onboarding free right now
- Platforms
- Up to 2
- Content items
- 8 per month
- Reels
- 1 per month
Start with ZichtbaarMinimum of 3 months, then cancel monthly
Impact
Social media as a serious channel for acquisition and branding.
Normally € 899
€ 749per month
excl. VAT · € 906,29 incl. VAT · onboarding free right now
- Platforms
- Up to 4
- Content items
- 16 per month
- Reels
- 4 per month
Choose ImpactMinimum of 3 months, then cancel monthly
Frequently asked questions
Questions about social media in Utrecht
Do our advisers have to be active on LinkedIn themselves?
We have little time for meetings. Is that possible?
Can you also improve our findability on Google?
Do you also work for healthcare practices?
A different question? Ask it through WhatsApp or email, you get one fixed contact person.
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