What does YouTube marketing cost?

YouTube marketing at SocialMediaGroei.nl is part of the video work from Groei onwards, € 599 per month for up to 3 platforms, or € 899 per month with Impact for up to 4 platforms with more room for long-form video and Shorts. For extensive video production on location a separate shoot can be booked from € 449, or tailored work from € 1,250 per month with Agency+. Prices exclude Dutch VAT.

What does a social media agency do in terms of YouTube marketing?

A social media agency sets a content plan based on search behaviour, produces explainer videos and client cases, optimises titles and descriptions, makes Shorts as a way in and reports monthly on watch time and findability.

Content plan, script idea, title and description optimisation, digital editing of long-form videos and Shorts from supplied material, publishing and a monthly report in the client portal. Extensive video production on location is booked separately as a shoot or a video day.

Which businesses is this suitable for?

For businesses with something to explain or a service that benefits from building trust through video, such as professional services, construction firms with project recordings and businesses that already have other video material made.

When can you expect results?

A channel with its first videos is in place within the first month. Because YouTube leans on search traffic, findability grows gradually and you usually see the clearest effect after 3 to 6 months.

Which KPIs do you measure?

Views, watch time, subscriber growth, click-through rate on titles and the keywords that lead to your videos. With Shorts also the share of viewers who click through to long-form videos on your channel.

Platform

YouTube for businesses

YouTube is not only a video channel but also a search engine. We use long-form video to show your expertise and Shorts to draw in new viewers, with titles and descriptions built around keywords.

Request a free Social Media Scan See our packages

YouTube

Contentproductie in een studio met camera en verlichting.

Sound familiar?

This is what we often hear

You do have videos, but they are scattered or not findable anywhere.
Titles and descriptions are not built around what people actually search for.
The videos you make are used on one channel only instead of being reused.
It is unclear whether longer videos are still worthwhile alongside shorter formats.

Our approach

What we do for you in practice

01
Treating YouTube as a search engine
We research what your audience searches for inside YouTube and Google Video and build a content plan on that, not only on what is fun to make.
02
Explainer videos and client cases
Videos that explain a service, product or process, or show a completed project as a client case, form the core of long-form content on your channel.
03
Titles and descriptions on keywords
Every video gets a title, description and tags that match search behaviour, so the video is still found months later.
04
Shorts as a way in
We use short fragments from long-form videos as Shorts to draw new viewers to your channel, who then click through to the full video.
05
Reuse on other channels
Footage from a YouTube production is also used as a Reel on Instagram or a video on LinkedIn, so one recording day feeds several channels.
06
Reporting on watch time and findability
Each month you see views, watch time, subscriber growth and which keywords bring traffic to your videos.

Expertise

Why this works

Cancel monthly after 3 months
A dedicated contact
You approve all content first
You stay the owner of your accounts
Transparent reporting in your portal
No hidden advertising costs

Unlike most other channels, YouTube content does not become invisible after a few days: a findable video keeps delivering traffic for months or years through searches inside YouTube and Google. That makes the set-up of the title, the description and the first sentences of the video just as important as the content itself, something that matters less with shorter formats.

Shorts give a channel a quick influx of new viewers, but rarely deliver subscribers or clients directly. That is why we use Shorts deliberately as a step towards the longer videos that contain the actual explanation, client case or expertise, rather than as a goal in themselves.

For businesses that already have video made for other purposes, for example a project recording or a shoot for social media, YouTube is often the most underused place to give that same footage a second life. One well-planned recording day can produce a long-form video, several Shorts and material for Instagram or LinkedIn.

Direct answers to your questions

What does YouTube marketing cost?: YouTube marketing at SocialMediaGroei.nl is part of the video work from Groei onwards, € 599 per month for up to 3 platforms, or € 899 per month with Impact for up to 4 platforms with more room for long-form video and Shorts. For extensive video production on location a separate shoot can be booked from € 449, or tailored work from € 1,250 per month with Agency+. Prices exclude Dutch VAT.
What does a social media agency do in terms of YouTube marketing?: A social media agency sets a content plan based on search behaviour, produces explainer videos and client cases, optimises titles and descriptions, makes Shorts as a way in and reports monthly on watch time and findability.
What is included?: Content plan, script idea, title and description optimisation, digital editing of long-form videos and Shorts from supplied material, publishing and a monthly report in the client portal. Extensive video production on location is booked separately as a shoot or a video day.
Which businesses is this suitable for?: For businesses with something to explain or a service that benefits from building trust through video, such as professional services, construction firms with project recordings and businesses that already have other video material made.
When can you expect results?: A channel with its first videos is in place within the first month. Because YouTube leans on search traffic, findability grows gradually and you usually see the clearest effect after 3 to 6 months.
Which KPIs do you measure?: Views, watch time, subscriber growth, click-through rate on titles and the keywords that lead to your videos. With Shorts also the share of viewers who click through to long-form videos on your channel.

Example content

This is what your content could look like

Concepts for illustration. We only show real client content with permission.

YouTubeExplainer video
A five-minute video that fully answers a frequently asked question about your service.
Concept for illustration
YouTubeClient case
An interview with a client about the approach to a project, from question to result.
Concept for illustration
YouTubeShort
A 30-second fragment from a long-form video as a separate way in to the full conversation.
Concept for illustration

Packages

Packages that fit

All prices are per month and exclude Dutch VAT. You pay the advertising budget directly to the platform.

Impact
Social media as a serious channel for acquisition and branding.
Normally € 899
€ 749per month
excl. VAT · € 906,29 incl. VAT · onboarding free right now
Platforms
Up to 4
Content items
16 per month
Reels
4 per month
Choose Impact
Minimum of 3 months, then cancel monthly
Most chosen
Groei
More channels, more video and active growth alongside your business.
Normally € 599
€ 499per month
excl. VAT · € 603,79 incl. VAT · onboarding free right now
Platforms
Up to 3
Content items
12 per month
Reels
2 per month
Choose Groei
Minimum of 3 months, then cancel monthly
Agency+
A tailored team for several brands, locations or daily content.
from€ 1.250/mo
Tailored retainer, excluding VAT
Platforms
More than 4
Content items
Tailored
Reels
Tailored
Book a strategy call
After a strategy call

Compare all packages Which package suits me?

Frequently asked questions

Questions about youtube

How often should I publish new videos on YouTube?

Regularity matters more than volume. We advise a rhythm you can keep up, for example one long-form video per month supplemented with weekly Shorts, instead of an unachievable pace.

Do you handle the recordings yourselves?

For the editing, titles, descriptions and publishing, yes. For recordings on location we work with a content day as an add-on, or we use material you supply yourself.

Is YouTube useful if I mainly want to be active on Instagram?

Yes, because video made for YouTube is often easy to reuse as a Reel or a separate post on Instagram. That way one production works for several channels.

Do you also run YouTube advertising?

That is possible as a separate advertising service alongside your subscription and is agreed per client, because how it is used depends strongly on the available video material and your objective.

A different question? Call or email us, you get one fixed contact person.

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YouTube for businesses

This is what we often hear

What we do for you in practice

Treating YouTube as a search engine

Explainer videos and client cases

Titles and descriptions on keywords

Shorts as a way in

Reuse on other channels

Reporting on watch time and findability

Why this works

Direct answers to your questions

This is what your content could look like

Packages that fit

Impact

Groei

Agency+

Questions about youtube

Get your Social Media GroeiScore for free

What works on social media, without the noise

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