Who we work for
Social media for estate agents
A good property presentation does not only sell the house, it also sells you as the agent. We use video tours, Reels and sold posts to stand out locally.
Sound familiar?
This is what we often hear
Properties are presented with standard photos, while competitors use video tours and Reels.
Sold properties are not shared, although that is exactly what convinces potential sellers.
Your knowledge of the neighbourhood and the local market hardly comes across online.
Winning new sellers through social media is still barely done in any structured way.
Our approach
What we do for you in practice
- 01
Property presentation and video tours
We turn photos and video of a property into an appealing Reel or video tour that shows the strong points of the place.
- 02
Sold posts
Every sold property is turned, with permission, into a sold post that shows you are active and successful in your region.
- 03
Sharing local knowledge
Content about amenities, atmosphere and developments in the neighbourhoods where you work positions you as the local expert.
- 04
Showing your services more broadly
Alongside selling homes we also bring valuations and buying support into the content, so visitors know everything you do.
- 05
Winning sellers
Content aimed at people considering selling, explaining your approach and way of working, helps win new selling clients.
- 06
Reporting and adjustments
Each month you see which property presentations and content formats perform best, so we can adjust accordingly.
Expertise
What works in this sector
- Cancel monthly after 3 months
- A dedicated contact
- You approve all content first
- You stay the owner of your accounts
- Transparent reporting in your portal
- No hidden advertising costs
For estate agents the property presentation is the heart of good social media content: a Reel or video tour that shows the atmosphere and layout of a home well usually performs better than separate photos. Sold posts are a particularly valuable format for agents, because they do not only celebrate the sale of that one property but above all show potential sellers that you are active and results-driven in their neighbourhood. It is important to be reserved about concrete claims regarding sale results or how long a sale takes, since every property and every market is different.
A local audience and local knowledge matter more for estate agents than for most other sectors: people look for an agent who knows their district, village or town well. Content about amenities, atmosphere and developments in specific neighbourhoods therefore works well alongside purely property-focused content. It is also worthwhile for agents to highlight valuations and buying support as separate services next to selling, because many followers only see you as someone who sells homes while you are often more broadly useful, for example in supporting buyers.
Direct answers to your questions
- What does social media for estate agents cost?
- For estate agents, social media starts at € 349 per month (Zichtbaar, up to 2 platforms, 8 content items), through € 599 per month (Groei, up to 3 platforms including video, 12 content items) to € 899 per month (Impact, with more video and more content items). Prices exclude Dutch VAT and advertising budget.
- What does a social media agency do for estate agents?
- A social media agency turns property photos and video into video tours and Reels, makes sold posts, shares local knowledge and makes sure valuations and buying support become visible as services alongside selling homes.
- What is included?
- Strategy, content calendar, turning property material into posts and video, sold posts, publishing, profile optimisation and a monthly report in the client portal. Advertising management is a separate service alongside your subscription.
- Which businesses is this suitable for?
- For estate agencies that want to make their properties, their local knowledge and services such as valuations and buying support more visible to a local audience, and that want to win new sellers actively.
- When can you expect results?
- Your profile and content rhythm are in place within the first month. Recognition in your area and more enquiries from sellers or buyers usually build up after 2 to 3 months of consistent content.
- Which KPIs do you measure?
- Reach and engagement per property presentation, follower growth, profile visits, website clicks through to your listings and enquiries for valuations or selling conversations.
Example content
This is what your content could look like
Concepts for illustration. We only show real client content with permission.
- InstagramReel
A video tour of a new listing, with the strongest features in the first five seconds.
Concept for illustration - FacebookPost
A sold post about a property you recently handled, thanking everyone involved.
Concept for illustration - YouTubeVideo
A short neighbourhood video in which you introduce a district you work in to potential buyers.
Concept for illustration
Packages
Packages that fit
All prices are per month and exclude Dutch VAT. You pay the advertising budget directly to the platform.
- Most chosen
Groei
More channels, more video and active growth alongside your business.
Normally € 599
€ 499per month
excl. VAT · € 603,79 incl. VAT · onboarding free right now
- Platforms
- Up to 3
- Content items
- 12 per month
- Reels
- 2 per month
Choose GroeiMinimum of 3 months, then cancel monthly
Impact
Social media as a serious channel for acquisition and branding.
Normally € 899
€ 749per month
excl. VAT · € 906,29 incl. VAT · onboarding free right now
- Platforms
- Up to 4
- Content items
- 16 per month
- Reels
- 4 per month
Choose ImpactMinimum of 3 months, then cancel monthly
Zichtbaar
Stay professionally visible, without it costing you time.
Normally € 349
€ 299per month
excl. VAT · € 361,79 incl. VAT · onboarding free right now
- Platforms
- Up to 2
- Content items
- 8 per month
- Reels
- 1 per month
Start with ZichtbaarMinimum of 3 months, then cancel monthly
Frequently asked questions
Questions about estate agents
Are you allowed to use photos and video of properties for sale?
Can you also handle video recordings on location?
Do you make claims about sale prices or how long a sale takes in content?
Can you also help us win sellers, not only buyers?
A different question? Call or email us, you get one fixed contact person.
Free and without obligation
Get your Social Media GroeiScore for free
Fill in your details in 2 minutes. You receive a score from 0 to 100 across six areas, plus concrete opportunities for your business.