Platform
Facebook marketing for Dutch SMEs
On Facebook you still reach the broad and often slightly older audience that is less active on other channels. We use your page, groups and advertising to be visible locally and to generate enquiries.
Sound familiar?
This is what we often hear
Your Facebook page hardly reaches anyone any more without paid promotion.
You are missing the older and local audience that is active on Facebook, but not on Instagram or TikTok.
Events and promotions are not announced on your page, or announced too late.
Ads were set up at some point but are no longer maintained or optimised.
Our approach
What we do for you in practice
- 01
Page and profile in order
We set up your business details, opening hours, services and buttons so a visitor can call, email or plan a route straight away.
- 02
Content for a local audience
Posts connect to what is going on in your region: local news, seasons and events nearby, alongside your own offer and projects.
- 03
Facebook groups and Marketplace
Where relevant we use local groups and Marketplace as an extra channel alongside your page, with content that suits the tone of those places.
- 04
Creating and promoting events
Open days, promotions and workshops go online as a Facebook event and are promoted to people in your service area.
- 05
Advertising with radius targeting
We set up ads within a radius around your location or service area, so budget does not leak away to people outside your region.
- 06
Reporting and optimisation
Each month you see reach, page visits, replies and results from advertising, with concrete adjustments for the next period.
Expertise
Why this works
- Cancel monthly after 3 months
- A dedicated contact
- You approve all content first
- You stay the owner of your accounts
- Transparent reporting in your portal
- No hidden advertising costs
In the Netherlands, Facebook draws a broader and on average older audience than Instagram or TikTok, and that audience responds differently: slightly longer texts, clear photos and a concrete call to action work better than a short, funny format. For local service providers such as installation companies or estate agents this is often where the actual decision maker is active, even if the first orientation starts elsewhere.
Radius targeting around a location can be set more finely on Facebook than on most other platforms, which makes it suitable for businesses with a clear service area. We combine it with interests and life stage, for example homeowners in a certain age group for an installation company, so the budget reaches the right people.
With us, outsourcing Facebook management means we manage the page, the content calendar, groups where relevant and the advertising as one whole instead of separately. That prevents an ad from leading to a page that looks out of date, or an event being online but promoted nowhere.
Direct answers to your questions
- What does Facebook marketing cost?
- Facebook marketing at SocialMediaGroei.nl costs € 349 per month (Zichtbaar, 8 content items on up to 2 platforms), € 599 per month (Groei, up to 3 platforms) or € 899 per month (Impact, up to 4 platforms). Meta Ads management with retargeting and A/B tests is always a separate service from € 349 per month, excluding Dutch VAT and the advertising budget that you pay directly to Meta.
- What does a social media agency do in terms of Facebook marketing?
- A social media agency sets up your page, makes content for your local audience, manages groups and events where relevant, sets up advertising with radius targeting and reports monthly on reach and results.
- What is included?
- Page optimisation, content calendar, copywriting and designs, publishing, event management where relevant, basic community monitoring and a monthly report in the client portal. Advertising management on Facebook is always a separate service alongside the subscription.
- Which businesses is this suitable for?
- For locally oriented SMEs that want to reach a broad or older audience, such as installation companies, estate agents, car dealerships and hospitality businesses with a steady local clientele.
- When can you expect results?
- The page and the publishing rhythm are in place within the first month. Organic reach grows slowly, but with targeted advertising you usually see more page visits and enquiries within a few weeks.
- Which KPIs do you measure?
- Reach, page followers, replies and messages, page visits, clicks through to your website and phone number. With advertising also cost per lead, reach within the set radius and, where relevant, ROAS.
Example content
This is what your content could look like
Concepts for illustration. We only show real client content with permission.
- FacebookPost
An announcement of a local promotion with a clear end date and a call to phone or drop by.
Concept for illustration - FacebookEvent
An open day or workshop as a Facebook event, promoted to people within a radius of 15 kilometres.
Concept for illustration - FacebookAlbum
A photo album of a recently completed project with a short note per photo.
Concept for illustration
Packages
Packages that fit
All prices are per month and exclude Dutch VAT. You pay the advertising budget directly to the platform.
Zichtbaar
Stay professionally visible, without it costing you time.
Normally € 349
€ 299per month
excl. VAT · € 361,79 incl. VAT · onboarding free right now
- Platforms
- Up to 2
- Content items
- 8 per month
- Reels
- 1 per month
Start with ZichtbaarMinimum of 3 months, then cancel monthly
- Most chosen
Groei
More channels, more video and active growth alongside your business.
Normally € 599
€ 499per month
excl. VAT · € 603,79 incl. VAT · onboarding free right now
- Platforms
- Up to 3
- Content items
- 12 per month
- Reels
- 2 per month
Choose GroeiMinimum of 3 months, then cancel monthly
Impact
Social media as a serious channel for acquisition and branding.
Normally € 899
€ 749per month
excl. VAT · € 906,29 incl. VAT · onboarding free right now
- Platforms
- Up to 4
- Content items
- 16 per month
- Reels
- 4 per month
Choose ImpactMinimum of 3 months, then cancel monthly
Frequently asked questions
Questions about facebook marketing
Is Facebook still worthwhile for my business?
Can you manage an existing Facebook group for my business?
Do you also use Marketplace ads?
What happens with reviews on my Facebook page?
A different question? Call or email us, you get one fixed contact person.
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