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SocialMediaGroei.nl

Rotterdam, Zuid-Holland

Social media agency Rotterdam

Rotterdam is a working city: the port, logistics, construction, engineering and manufacturing set the tone for business. We make content that fits that, without fuss and with footage from the shop floor.

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The city

Doing business in Rotterdam

The Rotterdam economy turns on goods that are actually moved, built and made. The port attracts logistics, maritime services, storage and transhipment, engineering and energy, and around it sits a dense layer of suppliers: transport companies, installers, machine builders, maintenance businesses and specialised advisers. For these businesses social media is rarely only a brand channel; it is often just as much a recruitment channel, because skilled people are scarce.

The city is also constantly building and rebuilding. Areas such as the Kop van Zuid, Merwe-Vierhavens and the districts around the centre produce continuous work for construction firms, contractors, architects and installation companies. That gives an enormous supply of visual material: demolition, structural work, handover. Exactly the kind of content that performs well on Instagram and LinkedIn, as long as it is shared regularly and with a story rather than as a single photo.

The Rotterdam tone is direct. Big words and vague promises tend to work against you here. Content that shows what you do, who does it and what it delivers works better than content that mainly talks about ambition. We take that into account in the language: short sentences, concrete examples and no empty superlatives.

Our service area from Rotterdam

We work remotely with one fixed contact person and visit by appointment. We include these towns and municipalities in your audiences and local findability:

  • Rotterdam
  • Schiedam
  • Vlaardingen
  • Capelle aan den IJssel
  • Barendrecht
  • Ridderkerk
  • Spijkenisse
  • Dordrecht
  • Cancel monthly after 3 months
  • A dedicated contact
  • You approve all content first
  • You stay the owner of your accounts
  • Transparent reporting in your portal
  • No hidden advertising costs

Sectors

Where we make the most difference in Rotterdam

What works differs per sector: the channel, the tone and the kind of content. Below you can see how we fill that in for this region.

  • Construction and contracting

    Continuous projects in the city and the region produce material for project videos, progress updates and handover posts. For contractors that is at the same time the strongest way to reach new skilled workers.

    More about this sector
  • Installation and engineering

    Installers, maintenance businesses and technical suppliers around the port and industry. Explaining installations, breakdowns and maintenance works better here than general company promotion.

    More about this sector
  • Logistics and professional services

    Transport, freight forwarding, customs advice and maritime services. LinkedIn is the main channel here, with content about regulations, capacity and the people doing the work.

    More about this sector
  • Car businesses and mobility

    Garages, commercial vehicle specialists and leasing companies serve both private clients and fleets. Content about used cars, servicing and commercial vehicles appeals to both groups.

    More about this sector
  • Hospitality and retail in the districts

    From the centre to Kralingen and Delfshaven. For these businesses local reach is what counts: opening hours, promotions and atmosphere aimed at people within cycling distance.

    More about this sector

Sound familiar?

This is what we hear from business owners in Rotterdam

  • You have footage on site or in the workshop every day, but nothing of it comes back on your channels.

  • Vacancies stay open for a long time, while the people you are looking for are on social media.

  • Your posts are about the company in general and not about the work you really do.

  • Clients in Schiedam, Capelle or Barendrecht do not know you, even though you work there.

Our approach

What we do in practice for businesses in Rotterdam

  1. 01

    Making use of footage from the shop floor

    We agree how your people supply material, for example through a shared folder or WhatsApp. We turn that into usable Reels, videos and posts without it costing your crews time.

  2. 02

    Content that also recruits

    In engineering and construction your future colleague is watching. That is why we build vacancy content and shop floor content into the calendar, so your channel also pays off in the labour market.

  3. 03

    Direct language, no empty promises

    We write concretely: what happened, what the problem was and how it was solved. We do not include results or figures you cannot back up.

  4. 04

    Visibility across the whole Rijnmond region

    Your service area often runs from Vlaardingen to Ridderkerk. We set up advertising and local search details for that area instead of the city boundary.

  5. 05

    One contact person and a monthly report

    You have one point of contact and see in the client portal each month which content delivered the most reach, replies and enquiries.

Direct answers about social media in Rotterdam

What does a social media agency in Rotterdam cost?
Our packages start at € 349 per month (Zichtbaar), with Groei at € 599 and Impact at € 899 per month. Agency+ starts from € 1,250 per month. Prices exclude 21% Dutch VAT and the one-off onboarding costs € 199. You pay the advertising budget directly to the platform.
What does a social media agency in Rotterdam do?
The agency turns your daily work into publishable content: project videos, shop floor footage, explanatory posts and vacancy content. It also takes care of the planning, publishing, replies, advertising and the monthly report.
What is included?
Strategy, content calendar, editing of the material you supply, copy, publishing, profile optimisation and a monthly report. You approve everything in advance. Content days on location and advertising management are separate services.
Which businesses in Rotterdam is this suitable for?
For construction, installation, engineering, transport and car businesses and for professional service providers with roughly 5 to 50 employees. Freelancers in the region who want to be visible consistently are welcome too.
When can you expect results?
In the first month your profiles and the flow of content are in place. Most businesses see more enquiries and responses to vacancies after two to three months, once there is enough content to build a picture. Advertising can deliver enquiries sooner.
Which KPIs do you measure?
Reach and engagement per project or post, follower growth, profile visits, website clicks, applications through social media and the number of quote requests. With advertising we also measure cost per lead.

Example content

Content ideas with a Rotterdam angle

Concepts for illustration. We only show real client content with permission.

  • InstagramReel

    A project from demolition to handover in thirty seconds, with the most important step in the first five seconds.

    Concept for illustration
  • LinkedInPost

    An engineer or site manager explains what exactly was solved during a breakdown or a service visit.

    Concept for illustration
  • YouTubeVideo

    A short company film aimed at recruitment, showing the workshop and the team.

    Concept for illustration

Packages

Packages for businesses in Rotterdam

All prices are per month and exclude Dutch VAT. You pay the advertising budget directly to the platform.

  • Most chosen

    Groei

    More channels, more video and active growth alongside your business.

    Normally € 599

    € 499per month

    excl. VAT · € 603,79 incl. VAT · onboarding free right now

    Platforms
    Up to 3
    Content items
    12 per month
    Reels
    2 per month
    Choose Groei

    Minimum of 3 months, then cancel monthly

  • Impact

    Social media as a serious channel for acquisition and branding.

    Normally € 899

    € 749per month

    excl. VAT · € 906,29 incl. VAT · onboarding free right now

    Platforms
    Up to 4
    Content items
    16 per month
    Reels
    4 per month
    Choose Impact

    Minimum of 3 months, then cancel monthly

  • Zichtbaar

    Stay professionally visible, without it costing you time.

    Normally € 349

    € 299per month

    excl. VAT · € 361,79 incl. VAT · onboarding free right now

    Platforms
    Up to 2
    Content items
    8 per month
    Reels
    1 per month
    Start with Zichtbaar

    Minimum of 3 months, then cancel monthly

Frequently asked questions

Questions about social media in Rotterdam

Do we have to take photos and video ourselves?
Usually yes, and that is no problem: phone footage from the shop floor often works better than polished studio photos. We tell you exactly what to capture. If you would rather outsource it, you can book a content day on location.
Can you help recruit technical staff?
Yes. We make vacancy content and shop floor content and can show it through advertising aimed at the region and at relevant job groups.
Do you also work for businesses outside the city, for example in Dordrecht?
Yes. We work remotely with one fixed contact person, so your location in the Rijnmond or Drechtsteden region makes no difference to working together.
Can footage from a building site or a client simply go online?
Only with permission. We check in advance which projects and locations may be shared, and you approve every post yourself before it appears.

A different question? Ask it through WhatsApp or email, you get one fixed contact person.

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