Service
Reels and short video for businesses
Short vertical video is the format with the most reach on every platform, and at the same time the format most businesses get stuck on. We make it workable: a clear recording plan for you, editing and publishing by us.
Sound familiar?
This is what we often hear
You know video works, but with everything else going on you never get round to it.
There is footage on colleagues' phones that never turns into anything.
Your videos start too slowly, so people have already scrolled past.
Putting one video on four channels delivers half a result everywhere.
Our approach
What we do for you in practice
- 01
Video concepts per pillar
We work with a fixed set of formats that suit your trade, for example a one-minute explanation, a look behind the scenes or the answer to a frequently asked client question.
- 02
A recording plan you can manage yourself
For each video you get a brief of a few lines: which shot, which angle, how long. Recording on your phone is enough, as long as the light and the sound are right.
- 03
Editing with subtitles
We edit to a rhythm, put the core message in the first seconds and always add subtitles, because a large part of viewers watch without sound.
- 04
The right version per platform
The same recording is edited differently for Reels, TikTok, Facebook and YouTube Shorts, taking into account the zone covered by buttons.
- 05
Music and rights properly arranged
For business accounts we only use music from the platforms' commercial libraries or licensed tracks, so a video is not muted afterwards.
- 06
Publishing and learning from the numbers
We publish at the agreed moments and assess the watch time and retention for each video, so the next recordings start better.
Expertise
Why this works
- Cancel monthly after 3 months
- A dedicated contact
- You approve all content first
- You stay the owner of your accounts
- Transparent reporting in your portal
- No hidden advertising costs
The difference between a video that sticks and a video nobody watches to the end is almost always in the first seconds and in the sound. Start with the viewer's question or problem, not with a logo or a greeting; that introduction costs exactly the attention you needed. A large part of the audience also watches without sound, on the train or next to a colleague, which makes subtitles a condition rather than a luxury. In this format, image quality matters less than sound quality: a phone recording in good daylight with a simple clip-on microphone works better than an expensive camera with echo in an empty room. That is why we would rather give you a good recording instruction than put a production team on everything.
Vertical video also asks for attention to the layout of the frame. At the bottom and on the right there are buttons, texts and usernames that cover part of your image, so important information belongs in the middle. Music is a second pitfall: business accounts do not have the same music rights as private accounts and may only draw from the platform's commercial library. A popular track under a business video can therefore be muted afterwards, which wipes out the reach the video had already built. That is why we stick to the commercial libraries or work with licensed music.
Finally, the arithmetic. Every subscription already includes video: Zichtbaar contains 1 Reel or short-form edit per month, Groei 2 and Impact 4, alongside the other content items. If you need more, an extra simple Reel edit costs € 89 each and a premium Reel edit with heavier editing € 149 each. Extra story sets come in fours for € 99 per month. If you cannot or would rather not film yourself, we come to you: a photo or content shoot of around two hours costs € 449, half a content day € 649 and a full video day from € 995, which usually leaves you with material for several months. For content that has to be ready within 24 hours there is a rush surcharge of 50% on the regular rate. All amounts exclude Dutch VAT.
Direct answers to your questions
- What do Reels and video cost?
- Every subscription already includes video editing: 1 Reel edit per month with Zichtbaar (€ 349), 2 with Groei (€ 599) and 4 with Impact (€ 899). Extra edits cost € 89 each, or € 149 for a premium edit. If we film on location, a shoot of around two hours costs € 449, half a day € 649 and a video day from € 995. All excluding Dutch VAT.
- What does a social media agency do in terms of Reels and video?
- An agency comes up with the video concepts, gives you a concrete recording plan or films itself, edits with subtitles and the right framing per platform, arranges the music rights and publishes. After that it assesses the watch time to improve the next videos.
- What is included?
- Concept, script or recording brief, editing, subtitles, adaptation to the right format per channel, music from a commercial library, publishing and reporting. Recordings on location and edits beyond the number in your package are booked separately.
- Which businesses is this suitable for?
- For businesses with visible work or approachable people: trade businesses, hospitality, practices, car dealerships, coaches and online stores. Also suitable for businesses that want to show their team and working atmosphere for recruitment.
- When can you expect results?
- The first edited videos are usually there within two weeks after you supply the footage. Reach from video varies strongly per video; a reliable picture emerges after about eight to twelve videos.
- Which KPIs do you measure?
- Average watch time, the share of viewers who watch to the end, reach among non-followers, saves and shares, and the clicks through to your profile or website.
Example content
This is what your content could look like
Concepts for illustration. We only show real client content with permission.
- InstagramReel
The answer to the question clients always ask, in fifteen seconds, with the question itself as the opening line on screen.
Concept for illustration - TikTokShort video
A job from start to finish sped up on screen, with the explanation in subtitles instead of a voice-over.
Concept for illustration - YouTubeShort
One concrete tip from your trade, with a pointer at the end to the longer explanation on your website.
Concept for illustration
Packages
Packages that fit
All prices are per month and exclude Dutch VAT. You pay the advertising budget directly to the platform.
- Most chosen
Groei
More channels, more video and active growth alongside your business.
Normally € 599
€ 499per month
excl. VAT · € 603,79 incl. VAT · onboarding free right now
- Platforms
- Up to 3
- Content items
- 12 per month
- Reels
- 2 per month
Choose GroeiMinimum of 3 months, then cancel monthly
Impact
Social media as a serious channel for acquisition and branding.
Normally € 899
€ 749per month
excl. VAT · € 906,29 incl. VAT · onboarding free right now
- Platforms
- Up to 4
- Content items
- 16 per month
- Reels
- 4 per month
Choose ImpactMinimum of 3 months, then cancel monthly
Zichtbaar
Stay professionally visible, without it costing you time.
Normally € 349
€ 299per month
excl. VAT · € 361,79 incl. VAT · onboarding free right now
- Platforms
- Up to 2
- Content items
- 8 per month
- Reels
- 1 per month
Start with ZichtbaarMinimum of 3 months, then cancel monthly
Frequently asked questions
Questions about reels and video
Do we film ourselves or do you come to us?
Can you use existing footage?
Why do you always add subtitles?
Can we put well-known music under our videos?
How many videos per month make sense?
Does a video appear on all channels at once?
A different question? Call or email us, you get one fixed contact person.
Free and without obligation
Get your Social Media GroeiScore for free
Fill in your details in 2 minutes. You receive a score from 0 to 100 across six areas, plus concrete opportunities for your business.