Knowledge base
Answers to your buying questions about social media
No lists of tips, but concrete answers to what social media costs, what it delivers and how to approach it. Written by our team, with sources where we can.
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Social mediaCosts, choices and strategy for Dutch businesses.9 articles
Content marketingContent that builds trust and brings in enquiries.1 article
InstagramReels, carousels and growth on Instagram.1 article
TikTokShort video and reach with a young audience.1 article
LinkedInB2B visibility and business leads.1 article
FacebookLocal audiences and Facebook Ads.1 article
AdvertisingMeta, LinkedIn and TikTok Ads: costs and approach.2 articles
Lead generationFrom reach to enquiries and clients.1 article
Comparisons
Outsource, do it yourself, agency or freelancer?
Three honest comparisons for anyone still making the choice, including the disadvantages of outsourcing.
- Social media
Outsourcing social media or doing it yourself: what does it really cost?
Doing it yourself comes without an invoice but costs hours, tools and lost revenue; outsourcing costs a fixed amount from € 349 per month plus your own time for approval. Here we put both side by side honestly.
6 min readRead - Social media
Agency or freelancer: which suits your business?
A freelancer is often more personal and more flexible, an agency offers continuity and several specialisms under one roof. Which fits depends on how much you want to depend on one person.
6 min readRead - Social media
Comparing social media agencies: what should you look for?
Do not compare agencies on the monthly price alone, but on what is included, who does the work, in whose name the accounts are and how you can get out again. Twelve checkpoints and the questions you should ask.
6 min readRead
Articles
All articles
- Social media
Outsourcing social media or doing it yourself: what does it really cost?
Doing it yourself comes without an invoice but costs hours, tools and lost revenue; outsourcing costs a fixed amount from € 349 per month plus your own time for approval. Here we put both side by side honestly.
6 min readRead - Social media
Agency or freelancer: which suits your business?
A freelancer is often more personal and more flexible, an agency offers continuity and several specialisms under one roof. Which fits depends on how much you want to depend on one person.
6 min readRead - Social media
Comparing social media agencies: what should you look for?
Do not compare agencies on the monthly price alone, but on what is included, who does the work, in whose name the accounts are and how you can get out again. Twelve checkpoints and the questions you should ask.
6 min readRead - Social media
What does social media management cost?
In the Netherlands, social media management usually costs between € 349 and € 899 per month, depending on the number of platforms, the amount of content and whether advertising management is included.
5 min readRead - Social media
What does outsourcing social media cost?
In practice, outsourcing social media completely costs between € 349 and € 899 per month, plus a one-off onboarding fee of € 199, and saves you several hours a week on a structural basis.
5 min readRead - Instagram
How often should a business post on Instagram?
For most Dutch businesses, 3 to 5 posts a week on Instagram, supplemented with stories, is a realistic rhythm you can keep up and that delivers results.
5 min readRead - Social media
Social media: do it yourself or outsource?
Doing it yourself mainly costs time, outsourcing costs a fixed monthly amount from € 349: the right choice depends on the time you have, your ambition and what an hour of your time is worth.
5 min readRead - Social media
What does a social media manager cost?
A social media manager on the payroll quickly costs € 2,500 to € 4,000 gross per month, a freelancer € 30 to € 70 an hour; outsourcing to an agency starts at € 349 per month.
5 min readRead - Social media
The best social media for SMEs
There is no universally best platform: for local and consumer-facing SMEs Instagram or Facebook usually works best, for B2B service providers it is LinkedIn.
6 min readRead - LinkedIn
How do you win clients through LinkedIn?
Clients from LinkedIn do not come from isolated posts, but from a combination of a sharp profile, regular expertise content and deliberate networking.
5 min readRead - Lead generation
How do you get leads through Instagram?
Instagram delivers leads when the profile, the content and the advertising all lead to one clear action, not from isolated attractive photos.
6 min readRead - Advertising
Facebook Ads costs in the Netherlands
The cost of Facebook Ads in the Netherlands is made up of two parts: the advertising budget you pay to Meta and the cost of management and optimisation.
6 min readRead - Advertising
LinkedIn Ads costs: what do you pay per click and per lead?
LinkedIn Ads cost more per click than Facebook or Instagram, but the audience consists of decision makers, which for B2B often gives a better value for money.
6 min readRead - Social media
How do you measure social media ROI?
Measuring social media ROI starts with clear KPIs per funnel stage and linking costs to actual enquiries and clients, not only to likes.
6 min readRead - Content marketing
How do you create a social media strategy?
A social media strategy starts with clear goals and a clear audience, not with a content calendar. Without that basis, posting stays an isolated action without direction.
6 min readRead - TikTok
TikTok for businesses: does it work for yours?
In the Netherlands TikTok works mainly for businesses that have something to show and that take the time to keep it up. This article explains when it does and does not make sense.
6 min readRead - Facebook
Facebook advertising for SMEs: does it still work?
Facebook advertising still works for SMEs, as long as you have a concrete offer, your measurement is right and you give the campaign time to finish learning.
6 min readRead
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