Who we work for
Social media for law firms
Clients choose a lawyer on trust and expertise, not on the loudest post. We build content that shows your knowledge, without giving up care and restraint.
Sound familiar?
This is what we often hear
Your knowledge and experience are not visible beyond the cases that already reach you through word of mouth.
There is content about your practice areas, but it is too legal and too hard for a layperson to follow.
There is uncertainty about what is and is not allowed in tone and in promises to potential clients.
There is no time for consistent visibility alongside case files and client contact.
Our approach
What we do for you in practice
- 01
Thought leadership on LinkedIn
We build content around your specialisation that shows authority: explanations of developments in the law, common questions and clear interpretation without concrete case details.
- 02
Practice areas in plain language
Complex matters such as employment law, corporate law or family law are translated into language an entrepreneur or private individual genuinely understands.
- 03
A measured, careful tone
Content is written in a tone that suits the legal profession: informative and accessible, but without exaggeration, pressure or promises about the outcome of a case.
- 04
Confidentiality safeguarded
We never communicate about the substance of clients' current or completed cases; content always stays generic and anonymised where needed.
- 05
Profile and firm page optimisation
Your LinkedIn profile and firm page are set up for credibility: specialisation, experience and a clear route to getting in touch.
- 06
Monthly report and adjustments
Every month you see which subjects deliver the most reach and interaction, so the content calendar is adjusted accordingly.
Expertise
What works in this sector
- Cancel monthly after 3 months
- A dedicated contact
- You approve all content first
- You stay the owner of your accounts
- Transparent reporting in your portal
- No hidden advertising costs
Building authority on LinkedIn works differently for lawyers than for most other sectors: it is not about volume, but about consistency and substantive sharpness. A post that interprets a recent ruling or change in the law briefly and clearly, without falling into legal jargon, builds more trust than ten general posts. That is why we write from your specialisation, whether that is employment law, family law, corporate law or another practice.
The legal profession has conduct and advertising rules that set limits to what may be communicated and how, for example around raising expectations about the outcome of a case or comparing your firm with others. We take that into account in tone and content: the content stays informative and measured, and we never make statements that could be read as a guarantee of results. If there is any doubt about a specific subject, we agree it with you in advance.
In this sector confidentiality is not a point of attention but a basic condition. Content never contains recognisable details of clients or current cases, not even in anonymised form if the context could still be traced. Where a firm does want to share something about a type of case, we work with generic examples that illustrate how such a matter is approached in general.
Direct answers to your questions
- What does social media for law firms cost?
- Social media for law firms costs € 599 per month with Groei (up to 3 platforms, 12 content items) or € 899 per month with Impact (more platforms and more extensive content production). Smaller firms can start with Zichtbaar from € 349 per month. Prices exclude Dutch VAT.
- What does a social media agency do for law firms?
- For a law firm, a social media agency builds thought leadership content on LinkedIn, translates practice areas into plain language, guards the right tone and the professional rules, and reports monthly on reach and interaction.
- What is included?
- A content calendar aimed at authority, copywriting in a careful tone, publishing, profile optimisation on LinkedIn, a monthly report and a dedicated account manager. Advertising for specific expertise is a separate service alongside your subscription.
- Which businesses is this suitable for?
- For law firms, from sole practitioners to firms with several partners, that want to make their specialisation and expertise more visible to businesses or private clients while keeping a professional, measured tone.
- When can you expect results?
- Within the first month the profile and content rhythm are in place. Visibility and interaction on LinkedIn usually build up gradually over 2 to 3 months, which fits the nature of building trust in this sector.
- Which KPIs do you measure?
- Reach and impressions on LinkedIn, engagement rate, profile visits, follower growth and, where relevant, enquiries through your profile. It is all set out clearly in your client portal.
Example content
This is what your content could look like
Concepts for illustration. We only show real client content with permission.
- LinkedInPost
A short, factual interpretation of a recent change in the law within your specialisation.
Concept for illustration - LinkedInCarousel
Five understandable steps in a common legal matter, without concrete case details.
Concept for illustration - InstagramPost
An introduction to one of the firm's lawyers: specialisation, experience and approach.
Concept for illustration
Packages
Packages that fit
All prices are per month and exclude Dutch VAT. You pay the advertising budget directly to the platform.
- Most chosen
Groei
More channels, more video and active growth alongside your business.
Normally € 599
€ 499per month
excl. VAT · € 603,79 incl. VAT · onboarding free right now
- Platforms
- Up to 3
- Content items
- 12 per month
- Reels
- 2 per month
Choose GroeiMinimum of 3 months, then cancel monthly
Impact
Social media as a serious channel for acquisition and branding.
Normally € 899
€ 749per month
excl. VAT · € 906,29 incl. VAT · onboarding free right now
- Platforms
- Up to 4
- Content items
- 16 per month
- Reels
- 4 per month
Choose ImpactMinimum of 3 months, then cancel monthly
Zichtbaar
Stay professionally visible, without it costing you time.
Normally € 349
€ 299per month
excl. VAT · € 361,79 incl. VAT · onboarding free right now
- Platforms
- Up to 2
- Content items
- 8 per month
- Reels
- 1 per month
Start with ZichtbaarMinimum of 3 months, then cancel monthly
Frequently asked questions
Questions about law firms
Are you allowed to write about the outcome of a case?
Do you take the conduct and advertising rules for lawyers into account?
Can you make content for several specialisations within our firm?
Do you share examples of real cases?
Is LinkedIn the only platform you use for law firms?
A different question? Call or email us, you get one fixed contact person.
Free and without obligation
Get your Social Media GroeiScore for free
Fill in your details in 2 minutes. You receive a score from 0 to 100 across six areas, plus concrete opportunities for your business.