Knowledge base
Social media
Costs, choices and strategy for Dutch businesses.

Social mediaWhat does social media management cost?
In the Netherlands, social media management usually costs between € 349 and € 899 per month, depending on the number of platforms, the amount of content and whether advertising management is included.
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Social mediaWhat does outsourcing social media cost?
In practice, outsourcing social media completely costs between € 349 and € 899 per month, plus a one-off onboarding fee of € 199, and saves you several hours a week on a structural basis.
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Social mediaSocial media: do it yourself or outsource?
Doing it yourself mainly costs time, outsourcing costs a fixed monthly amount from € 349: the right choice depends on the time you have, your ambition and what an hour of your time is worth.
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Social mediaWhat does a social media manager cost?
A social media manager on the payroll quickly costs € 2,500 to € 4,000 gross per month, a freelancer € 30 to € 70 an hour; outsourcing to an agency starts at € 349 per month.
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Social mediaThe best social media for SMEs
There is no universally best platform: for local and consumer-facing SMEs Instagram or Facebook usually works best, for B2B service providers it is LinkedIn.
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Social mediaHow do you measure social media ROI?
Measuring social media ROI starts with clear KPIs per funnel stage and linking costs to actual enquiries and clients, not only to likes.
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Social mediaOutsourcing social media or doing it yourself: what does it really cost?
Doing it yourself comes without an invoice but costs hours, tools and lost revenue; outsourcing costs a fixed amount from € 349 per month plus your own time for approval. Here we put both side by side honestly.
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Social mediaAgency or freelancer: which suits your business?
A freelancer is often more personal and more flexible, an agency offers continuity and several specialisms under one roof. Which fits depends on how much you want to depend on one person.
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Social mediaComparing social media agencies: what should you look for?
Do not compare agencies on the monthly price alone, but on what is included, who does the work, in whose name the accounts are and how you can get out again. Twelve checkpoints and the questions you should ask.
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