Platforms
The right channel for your audience
Every platform has its own audience, rhythm and content formats. Together with you we choose the channels that suit your clients and set them up professionally.
Instagram
Instagram asks for visuals that stand out and video that sticks. We build up your channel with a consistent visual line, Reels that connect to current trends and a profile that leads visitors to an enquiry.
See our approachFacebook
On Facebook you still reach the broad and often slightly older audience that is less active on other channels. We use your page, groups and advertising to be visible locally and to generate enquiries.
See our approachLinkedIn
For B2B businesses, recruitment and thought leadership, LinkedIn is often the platform with the most commercial impact. We build up both your company page and the director's personal profile into a credible source in your field.
See our approachTikTok
TikTok is about short video, trends and an authentic tone rather than polished visuals. We build up your account with content that connects to what is going on, without it feeling forced for your brand.
See our approachYouTube
YouTube is not only a video channel but also a search engine. We use long-form video to show your expertise and Shorts to draw in new viewers, with titles and descriptions built around keywords.
See our approachGoogle Business Profile
Your Google Business Profile largely determines how you appear in Google Maps and Search when people nearby look for your service. We keep the profile, the photos, the reviews and all details up to date continuously.
See our approach
Choosing channels
How many platforms do you need?
Start with the platform where your clients already are. With Groei we manage up to three; more channels rarely means more results if the rhythm cannot be kept up.
- B2B and professional services: LinkedIn first, then Instagram or YouTube for depth.
- Local service providers (construction, installation, hospitality, cars): Facebook and Instagram plus Google Business Profile.
- Consumer brands and online stores: Instagram and TikTok, with Facebook for advertising and retargeting.
- Recruitment: LinkedIn for professionals, TikTok and Instagram for young tradespeople.
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