Free tool
Calculate your social media ROI
From reach to clicks, leads and clients. Fill in your own assumptions and see straight away what social media could deliver for your business.
Estimated outcome per month
- Clicks
- 375
- Leads
- 19
- New clients
- 5
- Cost per lead
- € 50
Estimated revenue
€ 7.500
Return on investment: 690%
This is a calculation based on your own assumptions, not a prediction or a guarantee. In a strategy call we back those assumptions up with your current figures.
Go through your figures in a strategy callFrequently asked questions
About the calculation
Where do I find my reach and click-through rate?
From the statistics in Instagram, Facebook or LinkedIn (reach and clicks on links) and from Google Analytics (sessions from social). If you do not have those figures, use the default values as a starting point.
Which order value should I enter?
The average revenue per new client. For returning clients you can take the value over a year. Better to be conservative than optimistic.
Is this a prediction?
No. It is a calculation model based on your own assumptions. It helps determine which cost per lead is realistic and whether investing in social media makes sense. We measure real results in the client portal.
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